Character Group plc (CG4)

Overview

The Character Group plc is a dynamic entity in the toy and games industry with a focus on designing, developing, manufacturing, and distributing an eclectic range of toys, games, and gifts. Established in 1991, this company has marked its presence not just in the United Kingdom but also in Scandinavia, the Far East, and other international markets. From conception to distribution, The Character Group takes pride in its extensive portfolio and operational excellence. Beyond its core operations, the company extends its footprint into the realms of gift distribution and property investment, showcasing a diversified approach to business growth. Headquartered in New Malden, the United Kingdom, The Character Group plc continues to thrive by leveraging innovation, market trends, and strategic partnerships.

Products and Services

• Goo Jit Zu - This innovative line is not just another set of action figures. Each character in the Goo Jit Zu brand features a unique gel-filled body that stretches far beyond its original form, providing an engaging and distinctive play experience that has captivated a broad segment of the toy market.

• Chill Factor - Chill Factor products bring a refreshing twist to toys and games, focusing primarily on items that incorporate chilling, freezing, or slushy-making features. This brand has adeptly tapped into the intersection of play and sensory experiences, creating memorable and engaging products for children.

• Shimmer ‘n Sparkle - Catering primarily to a young female demographic, Shimmer ‘n Sparkle offers a range of creative and craft-based toys that encourage imagination and creativity. From jewelry making kits to cosmetic crafts, this brand empowers young minds to explore and create with flair and fun.

• Weebles - This iconic brand has stood the test of time, offering toys with a simple yet fascinating concept: wobble but they don’t fall down. Weebles products provide young children with endless fun and foster motor skill development through their unique self-righting ability.

• Stretch Armstrong - A classic brand that has been revitalized by The Character Group plc, Stretch Armstrong remains an emblem of durable, stretchable toys that can be pulled and twisted in unimaginable ways. This brand continues to entertain generations with its resilience and entertainment factor.

In addition to these primary products, The Character Group plc also diversifies its offerings through the import and distribution of gifts, alongside investing in properties, which provides a broader business spectrum beyond its traditional toy and game domains.