VANCOUVER, BC / ACCESSWIRE / July 17, 2024 / Xebra Brands, a leader in the cannabis industry, is pleased to announce the engagement of MPC Co, a prominent consulting group in the cannabis space, led by its founder and principal, Melise Panetta. With over 20 years of experience in the consumer packaged goods (CPG) sector, Melise Panetta is a seasoned executive, having held senior positions at renowned companies such as PepsiCo and SC Johnson.