Cure Pharmaceutical Holding Corp. (CURR)

Overview

Avenir Wellness Solutions, Inc., previously known as CURE Pharmaceutical Holding Corp., rebranded itself in October 2022 to better reflect its commitment to advancing wellness through innovative nutraceutical solutions. With its beginnings in 2011, the company, headquartered in Sherman Oaks, California, operates primarily through its subsidiary, The Sera Labs, Inc. This strategic alignment allows Avenir to focus on the development of nutraceutical formulation and delivery technologies that aim to enhance the efficacy of traditional supplements and provide novel dosage forms. By concentrating on the beauty, health and wellness, and pet care segments, Avenir Wellness Solutions, Inc. is dedicated to enhancing consumer experiences with wellness products, ensuring both efficacy and convenience.

Products and Services

• Seratopical - This range focuses on the beauty sector, offering skincare products that leverage advanced formulation technologies. The Seratopical line is designed to deliver high-quality, efficacious skincare solutions, employing cutting-edge research in nutraceutical science to enhance skin health and appearance.
• Seratopical Revolution - An extension of the Seratopical line, the Revolution series takes skincare innovation to the next level. This line includes products that incorporate novel delivery systems and ingredients to target specific skin concerns more effectively, providing consumers with revolutionary skincare options that promise visible results.
• SeraLabs - Under this brand, Avenir Wellness Solutions extends its reach into the health and wellness industry, offering a range of supplements designed to support overall wellbeing. The SeraLabs products encompass a variety of formulations that cater to the diverse needs of health-conscious consumers seeking to maintain or improve their wellness through nutraceuticals.
• Nutri-Strips - A unique offering in the company's portfolio, Nutri-Strips represent a novel dosage form that simplifies the consumption of supplements. These innovative strips dissolve quickly in the mouth, ensuring rapid absorption and enhancing the convenience of supplement intake. Nutri-Strips aim to provide an effective and user-friendly alternative to traditional supplement forms, such as pills and capsules.
• Private Label and DTC Offerings - In addition to its branded products, Avenir Wellness Solutions offers private label services to retailers and multi-level marketers, allowing them to sell customized products under their own brands. The company also embraces a direct-to-consumer (DTC) approach, selling products through its online website, enabling it to reach consumers directly and provide them with a personalized shopping experience.