Elumeo SE (ELB)

Overview

elumeo SE is a distinguished entity in the gemstone jewelry sector, with a comprehensive involvement in the design, procurement, and distribution processes. Originating under the name Atrium 66. Europäische VV SE, the company underwent a rebranding to elumeo SE in July 2014, marking a significant phase in its evolution since its foundation in 2008. Headquartered in Berlin, Germany, elumeo SE has expanded its operational footprint to cover not just Germany, but also Italy, France, the Netherlands, Spain, Belgium, India, and the United Kingdom. Distinguished by its innovative approach to sales, elumeo SE utilizes a plethora of electronic distribution channels, including television, the Internet, smart TVs, smartphone apps, as well as traditional home shopping TV stations and web shops, to reach its widespread audience.

Products and Services

• Juwelo - A brand that serves as a cornerstone for elumeo SE, offering a wide variety of gemstone jewelry that caters to diverse tastes and preferences. Juwelo is known for its extensive collection that ranges from affordable pieces to high-end luxury items, available through the company’s electronic distribution channels.
• AMAYANI - This premium brand is synonymous with exclusive and high-quality gemstone jewelry. AMAYANI distinguishes itself by offering unique, carefully selected gemstones set in designs that highlight their natural beauty and rarity, appealing to connoisseurs and collectors alike.
• Rocks & Co. - Focused on delivering exceptional value and variety, Rocks & Co. offers a broad range of gemstone jewelry. This brand leverages live TV presentations to engage customers, providing in-depth information and showcasing the unique features of each piece.
• Jooli Gemstones - Specializing in the sale of gemstones and related products, Jooli Gemstones caters to those who appreciate the raw beauty of gemstones. This brand focuses on offering precious stones either as standalone pieces or as part of custom jewelry designs.