EMQQ's portfolio does not consistently align with its stated focus on emerging markets internet and e-commerce companies, diluting its investment thesis. A significant portion of EMQQ's holdings are from developed markets or sectors outside internet and e-commerce, undermining its thematic purity. The ETF charges high fees (0.86%) and has underperformed its lower-fee peer KEMQ across multiple timeframes, making it less attractive.
Kevin Carter of EMQQ Global says that India is a very special situation and that the digital and internet sectors are particularly exciting.
Emerging markets have significantly underperformed U.S. equities recently, but multiple factors may contribute to a break in this recent trend. Middle class populations in emerging markets are expected to see tremendous growth, contributing to demand for internet and ecommerce. EMQQ focuses on the growing consumption of internet and ecommerce in emerging markets, but I discuss an alternative global fund in this article with potentially lower risk and better performance.