ProShares Decline Of The Retail Store ETF (EMTY)

Overview

The fund operates within the financial sector, focusing on investment in financial instruments with the goal of achieving daily returns that align with its investment objective. Specifically, the fund's strategy revolves around investing in publicly traded "bricks and mortar" retail companies. These companies are characterized by their significant revenue generation from in-store sales, distinguishing them from online retailers. The fund aims to measure the performance of such retail entities, underscoring a niche focus within the retail sector. It is important to note that the fund is non-diversified, meaning it may concentrate its investments in fewer individual holdings than diversified funds, potentially leading to higher risk and volatility.

Products and Services

The fund offers a specialized investment product with distinct characteristics, aimed at investors interested in the retail sector, particularly in companies with a strong in-store sales presence. Below is a detailed outline of the fund's primary investment product:

• Investment in "Bricks and Mortar" Retail Companies

  This product focuses on investing in publicly traded retail companies primarily generating revenue from in-store sales. The selection criteria are based on the company's alignment with the fund's investment objective of capturing the performance of traditional retail entities. This investment theme is tailored towards investors who believe in the value proposition and growth potential of physical retail spaces in the era of digital commerce. The investment strategy leverages the advisor's expertise in identifying potentially high-performing "bricks and mortar" retailers, aiming to offer investors exposure to a targeted segment of the retail market.