Electronic Arts Inc. (ERT)

Overview

Electronic Arts Inc., more commonly known as EA, stands as a major force in the global gaming industry. Since its inception in 1982, the company has grown to become a leading developer, marketer, publisher, and distributor of video games and related content and services. The company operates on a worldwide scale, offering its extensive range of products for various platforms, including game consoles, personal computers (PCs), mobile phones, and tablets. One of the key aspects of EA's operations involves the development and publication of games across a multitude of genres, satisfying a diverse audience of gamers. Furthermore, besides its own extensive portfolio of games, EA also engages in the licensing of high-profile games from other entities, featuring titles from globally recognized franchises. EA's business model encompasses both digital distribution and retail sales, aiming to reach consumers directly as well as through mass market retailers and specialty stores. The company's headquarters are situated in Redwood City, California, reflecting its longstanding presence and influence in the tech-savvy Silicon Valley.

Products and Services

• Battlefield Series:

Under the Battlefield franchise, EA develops first-person shooter games known for their expansive multiplayer modes, immersive gameplay, and graphically detailed environments. These games often feature large-scale online battles that emulate warfare across various historical and modern settings.

• The Sims Series:

The Sims franchise allows players to simulate life through a unique video game experience. Players can create and control virtual people, build homes, and develop relationships and careers for their characters. This series is acclaimed for its open-ended gameplay and the freedom it offers to players to craft their own stories.

• Apex Legends:

Apex Legends is a free-to-play battle royale game that has quickly garnered a massive following. It differentiates itself with its character-driven gameplay, where players select from a roster of "Legends," each with unique abilities. The game emphasizes teamwork and strategic play in a competitive online environment.

• Need for Speed Series:

Through the Need for Speed franchise, EA taps into the high-octane world of street racing. These games are characterized by their fast-paced races, customization options for vehicles, and engaging narratives that often pit players against various racing crews and law enforcement.

• License Games (FIFA, Madden NFL, UFC, and Star Wars):

EA has several licensing agreements in place that allow it to develop games for some of the most iconic brands in entertainment and sports. This includes FIFA for soccer, Madden NFL for American football, UFC for mixed martial arts, and various titles under the Star Wars brand. These games strive to offer authentic experiences that reflect the spirit and excitement of their respective sources.