Freeze Tag, Inc. (FRZT)

Overview

Freeze Tag, Inc. stands as a pioneering force in the realm of digital entertainment, specializing in the development and publishing of engaging location-based mobile social games that captivate audiences globally. Established in 2005, with its headquarters nestled in Tustin, California, Freeze Tag, Inc. harnesses the power of direct-to-consumer digital storefronts including Apple's App Store and the Google Play Store for the marketing, sale, and distribution of its games. Moreover, the company extends its reach through its websites, such as freezetag.com and store.freezetag.com, enabling direct sales to players. In its quest to diversify its presence, Freeze Tag, Inc. also ventures into publishing titles on various platforms such as the Facebook App Store, Mac App Store, and on PC download portals including Big Fish Games among others. This strategic placement ensures that the company's products are accessible to a broad spectrum of consumers and businesses worldwide.

Products and Services

• Location-based Mobile Social Games

Freeze Tag, Inc. excels in creating innovative location-based mobile social games that foster interaction and engagement among players. These games leverage the geographical location of the player to deliver a unique and immersive gaming experience, often encouraging physical activity and exploration of the real world. Available for consumers across the globe, these games bring together people from different walks of life, promoting social connectivity and community building.

• Direct-to-Consumer Digital Storefronts

The company utilizes prominent digital storefronts such as Apple's App Store and the Google Play Store for the effective marketing, sale, and distribution of its games. This approach not only facilitates easy access to the games for consumers but also ensures a streamlined process for keeping the games updated with the latest features and content.

• Direct Sales Through Company Websites

Apart from leveraging external digital storefronts, Freeze Tag, Inc. employs a direct sales strategy through its own websites, namely freezetag.com and store.freezetag.com. This direct channel allows the company to offer exclusive deals, in-game items, and special content directly to the players, enhancing user engagement and loyalty.

• Publishing on Various Platforms

To maximize its reach, Freeze Tag, Inc. publishes its titles on additional platforms such as the Facebook App Store, Mac App Store, and PC download portals like Big Fish Games. This strategy ensures that the company’s games are accessible to a diverse audience, not limited to mobile device users, thereby broadening the potential consumer base.