Summary
GEN Chart
GEN or ZETA: Which Is the Better Value Stock Right Now?
Investors with an interest in Technology Services stocks have likely encountered both Gen Digital (GEN) and Zeta Global Holdings (ZETA). But which of these two companies is the best option for those looking for undervalued stocks?
Gen Digital: A Cheap Stock With An Underappreciated Growth Opportunity
Gen Digital earns a Buy rating, trading at $28.73 and under 10x forward EPS, with undervaluation driven by evolving business mix. GEN's Trust-Based Solutions segment is the primary re-rating catalyst, delivering 24% revenue growth and leveraging a large customer base for financial wellness cross-selling. Cyber Safety remains a high-margin, cash-generating core, supporting debt reduction, dividends, and investment in higher-growth initiatives.
Gen Digital: Too Cheap For Double-Digit Growth
Gen Digital trades at a steep discount, with a forward P/E under 10 despite accelerating growth and robust cash flow. GEN's Cyber Safety business is stabilizing, with 61% margins and rising cross-sell penetration, while MoneyLion adds a second, faster-growing revenue stream. Management guides for 9–11% revenue and 14–18% EPS growth in fiscal 2027, supporting a Buy rating and 40% potential upside to $40/share.
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Gen Digital Inc. Profile
| Transportation Infrastructure Industry | Industrials Sector | Vincent Pilette CEO | XMEX Exchange | US6687711084 ISIN |
| US Country | 3,900 Employees | 17 Aug 2026 Last Dividend | 1 Dec 2004 Last Split | 26 Mar 1990 IPO Date |
Overview
Gen Digital Inc., originally known as NortonLifeLock Inc. before its rebranding in November 2022, is a leader in cyber safety solutions with a global outreach spanning the United States, Canada, Latin America, Europe, the Middle East, Africa, the Asia Pacific, and Japan. Founded in 1982 and headquartered in Tempe, Arizona, the company specializes in delivering advanced security solutions designed to protect consumers from a myriad of online threats including malware, viruses, adware, and identity theft. Gen Digital Inc. markets its comprehensive range of products through various channels including retailers, telecom service providers, hardware original equipment manufacturers, and e-commerce platforms, catering to a diverse client base with its innovative and reliable cyber safety solutions.
Products and Services
- Security and Performance Products: These products offer real-time protection for PCs, Macs, and mobile devices against online threats such as malware, viruses, and adware. This category includes the renowned Norton and LifeLock identity theft protection suite, which provides monitoring, alerts, and restoration services to safeguard customers' identities.
- Dark Web Monitoring: A service that scans the Dark Web for personal information of its members, alerting them to potential breaches of their private data and offering protective measures.
- Avast Secure Identity: Offers advanced identity protection including credit monitoring and alerts, designed to secure users' personal and financial information against theft and unauthorized access.
- LifeLock Home Title Protect: This service detects fraud attempts on home titles and promptly notifies members, offering an additional layer of protection against property fraud.
- Norton Social Media Monitoring: Helps to keep customers' social media accounts safer by monitoring for account takeovers, risky activity, and inappropriate content, ensuring a secure online social presence.
- VPN Solution: Enhances online privacy and security by providing an encrypted data tunnel, thus protecting user data from interception and unauthorized access over public and private networks.
- Norton Privacy Monitor Assistant: An on-demand service where specialized agents assist members in removing their personal information from data broker databases online, thereby enhancing digital privacy.
- Avira Security: A comprehensive consumer-focused portfolio of cybersecurity and privacy solutions that protect against a wide range of online threats and ensure user privacy.
- AntiTrack Product: Helps keep personal information and browsing activity private by blocking online trackers and disguising digital fingerprints, thwarting efforts to monitor and profile user behavior.
- Online Reputation Management: This solution is geared towards managing online search results, personal branding, and digital privacy, helping individuals maintain a positive and secure online presence.
