Highlight Event and Entertainment AG (HLEE)

Overview

Highlight Event and Entertainment AG is a diversified company operating in the realms of film, sports, events, and additional segments both within Switzerland and internationally. Originally named Escor Casinos & Entertainment SA, the company underwent a name change in May 2012 to better reflect its broadened scope of operations. Based in Pratteln, Switzerland, Highlight Event and Entertainment AG has established itself in various domains, including film production and distribution, sports marketing, as well as in betting and digital transformation services. By catering to a wide array of customers and markets, the company leverages its extensive portfolio to create synergies across different industries.

Products and Services

Highlight Event and Entertainment AG's offerings span a wide spectrum designed to cater to various segments of the entertainment and sports industries:

• Film Production and Distribution: The company is involved in the creation and dissemination of films, handling everything from production to exploitation of film rights. It also focuses on acquiring and distributing movies across different formats such as theatrical, DVD/Blu-ray, and television.
• Sports Marketing: Highlight Event and Entertainment AG markets significant sporting events, including the UEFA Champions League, UEFA Europa League, UEFA Europa Conference League, UEFA Super Cup, as well as cultural events like the Eurovision Song Contest and the Vienna Philharmonic Orchestra. This segment showcases the company's capability in bringing high-profile events to a global audience.
• World Boxing Super Series: The company conducts an annual boxing tournament, aligning itself with the sports world's competitive spirit and drawing attention from boxing enthusiasts around the globe.
• Media and Digital Activities: Operating under the SPORT1 brand, the company engages in TV and digital initiatives, emphasizing content solutions services and content marketing through PLAZAMEDIA, showcasing its versatility in modern media operations.
• Gaming Activities: Highlight Event and Entertainment AG is active in the online gambling sector, offering betting, poker, and casino games. This division taps into the lucrative online gaming market, catering to a broad audience of gamers.
• Sports Management and Event Organization: This aspect of the business includes the sporting preparation of professional teams and athletes, execution of sporting events, and brand activation measures, demonstrating the company's comprehensive approach to sports management.
• Consulting Services: The provision of business and digital transformation consulting services showcases the company's expertise in guiding businesses through the complexities of modernization and digitalization.
• Software Development: Highlight Event and Entertainment AG develops and sells software focused on contract preparation and application, alongside database services. This indicates the company's investment in technological solutions to support its various business facets.