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The Swedish retailer H&M said it is exploring the use of artificial intelligence in producing “digital twins” of models.
H&M reported first quarter earnings that came in below expectations, with analysts saying it was another disappointing update from the high street clothing chain. The shares fell 5% in early trading but by mid-morning were up 2%, having already fallen over 20% over the past six months.
Sales rose 2% but momentum slowed in the final month of the quarter.
H&M on Thursday posted weaker than expected first-quarter sales in a slow start to the year for the world's second-largest clothing retailer.
Swedish fast-fashion retailer H&M reported weaker than expected sales for its first quarter on Thursday and said sales were up 1% so far in March, in a sign of a slow start to its spring and summer season.
H&M cannot win on price alone and must make its clothes more trendy and of higher-quality in the fiercely competitive fast-fashion sector, its CEO Daniel Erver told Reuters.
Swedish fast-fashion retailer H&M is working to buy more of its clothes and accessories from suppliers closer to its key markets in Europe and the U.S., its finance chief told Reuters on Thursday, in part to prepare for potential U.S. import tariffs.
H&M shares dropped almost 5% on Thursday following underwhelming fourth-quarter figures. Though sales increased 3% in local currencies to 62.19 billion Swedish krona (£4.53 billion), analysts had expected an increase to 63.48 billion.
H&M on Thursday reported a slightly better-than-expected uptick in operating profit, although sales missed forecasts in the fourth quarter.
Swedish fast-fashion retailer H&M reported weaker than expected sales for its fourth quarter ending Nov 30, but said sales were up 4% in December and January, indicating a better start to the new fiscal year.
Scandi high-street fashion cornerstone H&M has played second fiddle to rival Zara's parent company Inditex in 2024, but could the tide be turning in the fourth quarter? H&M's third quarter was a particularly tough one, with City analysts expressing concern over the Stockholm-listed chain's weak top-line growth and squeezed profit margins.