Huddled Group plc (HUD)

Overview

Huddled Group Plc, originally known as Let's Explore Group PLC, is a diversified company based in Nottingham, United Kingdom, engaging primarily in the virtual reality (VR) market and e-commerce sector. Founded in 1996, the company has evolved its product offerings to cater to a wide range of consumer needs. Huddled Group Plc specializes in providing virtual reality headsets under the Vodiac brand name, focusing on the direct-to-consumer market within the United Kingdom. Besides its venture into VR technology, the company has expanded its business operations to include the sale of dry groceries, beverages, and various food items through its Discount Dragon brand, targeting surplus, short-dated, end of line, and mispackaged products. In October 2023, the company underwent a rebranding from Let's Explore Group PLC to Huddled Group Plc, signaling a broader strategic vision and commitment to offering innovative products and experiences in the VR space and beyond.

Products and Services

• Virtual Reality Headsets (Vodiac Brand)

  Huddled Group Plc offers high-quality virtual reality headsets under the Vodiac brand, providing consumers in the United Kingdom with immersive VR experiences. These headsets cater to both entertainment and educational purposes, facilitating a unique in-home virtual reality exploration.

• E-Commerce Business (Discount Dragon)

  Through its Discount Dragon arm, Huddled Group Plc ventures into the e-commerce space, specializing in the sale of dry groceries, beverages, and related products. This platform focuses on offering surplus, short-dated, end-of-line, and mispackaged items to consumers, combining affordability with convenience.

• Home Virtual Reality (VR) Equipment and Experiences

  Expanding beyond just VR headsets, the company provides a range of home VR equipment and experiences. These offerings are designed to enhance the usability of VR technology for a wider range of applications, from gaming and entertainment to educational learning environments.

• Protein Bars (Nutricircle Brand)

  Under the Nutricircle brand, Huddled Group Plc has diversified into the health and wellness market, offering protein bars. These products cater to health-conscious consumers looking for nutritious snack options that complement an active and healthy lifestyle.

• VR Headsets and Movies (Let's Explore Brand)

  The Let's Explore brand, part of the company's former identity, continues to provide VR headsets and movies, encouraging exploration and learning through immersive VR experiences. This product line emphasizes educational content, making learning both fun and engaging for users.