Ipsos SA (IPSOF)

Overview

Ipsos SA, a comprehensive market research firm, operates globally, offering an extensive array of survey-based research services across Europe, the Middle East, Africa, the Americas, and the Asia-Pacific. Established in 1975 and with its headquarters in Paris, France, Ipsos is dedicated to supporting companies and institutions by providing crucial insights throughout the entire information production and analysis chain. This includes everything from data collection and processing to the delivery and activation of information. Ipsos SA stands out for integrating technology and innovative methodologies in its research services, boasting capabilities in artificial intelligence, data science, and both behavioral and neuroscience. The incorporation of Ipsos.Digital, a self-service platform, underscores its commitment to adapting to the evolving digital landscape, offering clients flexible and accessible research options.

Products and Services

Ipsos SA specializes in a wide variety of research services, catering to diverse industry needs. These services are meticulously designed to offer deep insights and strategic guidance across several key areas:

• Audience Measurement: Provides comprehensive insights into how audiences engage with media across different platforms, facilitating tailored media strategies.
• Automotive and Mobility Development: Offers specialized research in automotive trends, consumer behaviors, and future mobility concepts.
• Brand Health Tracking: Tracks the health and performance of a brand over time, analyzing its market position and consumer perceptions.
• Channel Performance: Evaluates the effectiveness and efficiency of various distribution channels in reaching target audiences.
• Corporate Reputation: Assesses how stakeholders perceive a company, aiding in reputation management and enhancement strategies.
• Creative Excellence: Focuses on understanding the impact and effectiveness of creative campaigns in achieving marketing objectives.
• Customer Experience: Measures and analyzes customer satisfaction, loyalty, and experiences across touchpoints.
• Healthcare: Offers dedicated research into healthcare trends, behaviors, and attitudes among professionals and consumers.
• Innovation: Supports product and service innovation through insight into market needs, trends, and potential disruptions.
• Market Strategy and Understanding: Provides strategic insights into market dynamics, competition, and opportunities.
• Observer: Focuses on data collection and observation methods, ensuring high-quality, reliable data.
• Public Affairs: Offers insights into political, social, and public policy trends, facilitating informed decision-making.
• Social Intelligence Analytics: Leverages social media and other digital data to understand public opinion and trends.
• Specialist Services: Includes a range of niche services tailored to specific industry needs.
• Research Methodologies: Ipsos employs cutting-edge methodologies including device agnosticism for surveys accessible across devices, programmatic sampling for efficient respondent selection, and digital face-to-face interviews for deeper qualitative insights.
• Online and Mobile Integrated Services: Provides comprehensive online and mobile survey solutions, ensuring broad reach and accessible research options across devices.
• Artificial Intelligence and Data Science Solutions: Develops analytical tools leveraging data science, machine learning, and big data analytics for advanced insights.
• Behavioral Science and Neuroscience Solutions: Offers insights into consumer behavior through the application of behavioral science and neuroscience, enhancing understanding of decision-making processes.
• Ipsos.Digital: A DIY platform that enables clients to conduct research in a flexible and timely manner, appealing to a wide range of research needs.