Ito En Ltd. ITOEF

Overview

Ito En, Ltd., a leader in the beverage industry, is recognized for its extensive range of tea and beverage products. Founded in 1964 and undergoing a name change from Frontier Tea Corporation to Ito En, Ltd. in May 1969, the company has established a strong foothold not only in its home country, Japan, but also on an international scale. Headquartered in Tokyo, Japan, Ito En, Ltd. has carved out a niche for itself by specializing in green tea beverages, a testament to the traditional Japanese tea culture. Further expanding its offerings, the company engages in the sale of black tea, Chinese tea, coffee beverages, and a variety of other drinks, including fruit and vegetable beverages. Beyond beverages, Ito En manages eateries and develops franchise chain store systems, showcasing its versatility in the food and beverage industry. The company leverages an extensive distribution network, making its products accessible through convenience stores, supermarkets, vending machines, and other retail channels, including its 112 specialty tea shops located in strategic places such as department stores, shopping malls, and airports throughout Japan.

Products and Services

Japanese Tea, Black Tea, and Chinese Tea: Ito En, Ltd. is renowned for its wide variety of traditional and modern tea offerings, including green tea, black tea, and Chinese tea, catering to the diverse preferences of tea drinkers around the globe.

Coffee Beverages: The company also taps into the coffee market with its line of coffee beverages, offering a range of flavors and styles under the TULLY's COFFEE brand, satisfying the tastes of coffee enthusiasts.

Fruit, Vegetable, and Other Beverages: Beyond traditional teas and coffee, Ito En offers a selection of fruit and vegetable beverages, addressing the growing consumer demand for healthy and refreshing drink options.

Tea Leaves: For those who appreciate the ritual of brewing their own tea, Ito En provides high-quality tea leaves, allowing customers to enjoy freshly brewed tea at home or work.

Yoghurt, Milk, and Other Dairy Products: The company's product lineup also includes dairy items like yoghurt and milk, expanding its reach in the beverages sector to cater to a wider audience.

Eateries and Franchise Chain Store System: Ito En's operations extend to managing eateries and developing a franchise chain store system, indicating its multifaceted role in the food and beverage industry beyond manufacturing and selling beverages.

Specialty Tea Shops: The company operates 112 specialty tea shops across Japan, located in department stores, shopping malls, and airports, offering an exclusive retail experience for tea enthusiasts.