iShares Core EUR Corporate Bond ETF (IUSG)

Overview

Viad Corp is a multifaceted entity that provides a variety of services across hospitality, leisure activities, experiential marketing, and live events sectors. With a global footprint that spans the United States, Canada, Europe, the Middle East, and Africa, Viad Corp delivers its services through three primary segments: Pursuit, Spiro, and GES Exhibitions. Each of these segments caters to a unique aspect of Viad's business model, from recreational attractions and hotel services to comprehensive experiential marketing and exhibition services. Founded in 1926 and headquartered in Scottsdale, Arizona, Viad Corp has established itself as a leader in delivering memorable experiences and services to its diverse clientele, which includes event organizers, corporate brand marketers, tour operators, and travel agencies.

Products and Services

• Pursuit

  The Pursuit segment encompasses a range of services designed to provide unforgettable leisure and hospitality experiences. This includes the operation of recreational attractions, hotels and lodges, and offering food and beverage services alongside retail, sightseeing, and ground transportation solutions. Key properties under this segment include the Banff Jasper Collection, the Alaska Collection, the Glacier Park Collection, FlyOver attractions, and Sky Lagoon. Through these offerings, Pursuit aims to connect guests with iconic destinations and experiences around the world.

• Spiro

  Spiro operates as an experiential marketing agency that forms strategic partnerships with brands globally to enhance their experiential marketing activities. This segment's services are designed to elevate brand presence and engagement through impactful, immersive experiences. By collaborating closely with its partners, Spiro delivers strategic marketing solutions that resonate with target audiences and foster deep, meaningful connections between brands and their consumers.

• GES Exhibitions

  The GES Exhibition segment is a full-service exhibitor and conference management provider, offering a comprehensive suite of services to handle the complexities of organizing and staging exhibitions and conferences. From strategic planning to logistics management, GES Exhibitions partners with event organizers and corporate brand marketers to ensure the successful execution of each event. This segment's expertise encompasses a broad range of areas, including exhibition design, event production, and attendee engagement strategies, making it a trusted partner for event organizers worldwide.