Shares of the companies that dominate the center aisles of America's grocery stores got a boost on Wednesday from news of Mars Inc.'s $36 billion purchase of snack maker Kellanova (K).
The move to acquire Kellanova will help Mars lean further into the snacking category as it seeks to "double Mars Snacking in the next decade," the company said.
Mars plans to buy Kellanova for $83.50 per share, representing about 4% more upside. If the deal doesn't go through as planned, Kellanova stock could drop back down to where it's been trading recently.
Candy giant Mars has agreed to acquire Pop-Tarts and Pringles maker Kellanova (K) for $83.50 per share, or a total enterprise value of $35.9 billion, in what would be the biggest M&A transaction this year.
Mars, the candy giant whose brands include M&M's and Skittles, will buy Kellanova—makers of snacks like Pringles and Cheez-It—in a deal valued at $35.9 billion, both companies announced Wednesday, a transaction that would reportedly be the largest in the packaged food industry in over a decade.
The privately held maker of popular chocolate bars including Snickers, M&Ms and Milky Way said it has agreed to pay $83.50 a share.
Pringles and Pop Tarts owner Kellanova (NYSE:K) has surged in premarket trading after Mars confirmed rumours it would be purchasing the snack company for US$36 billion. Mars, the family-owned confectionery giant, is set to pay US$83.50 a share, representing a nearly 33% premium to its market value at the start of the month when the story was first reported.
Mars is buying Kellanova for almost $36 billion, making it one of the largest deals this year. Kellanova's big business is salty snacks, like Cheez-its and Pringles.
Candy giant Mars is unveiled a near $36 billion deal for foodmaker Kellanova on Wednesday.
Family-owned packaged food giant Mars, whose candy brands include M&M's and Snickers, said on Wednesday it would buy Pringles maker Kellanova for nearly $36 billion in the biggest deal in the packaged food sector.
Shares of Kellanova K, +0.69% are up 7.4% in premarket trades amid a report that a Mars acquisition of the Pringles maker is imminent. Citing people familiar with the matter, The Wall Street Journal reports that Mars is expected to announce a nearly $30 billion deal for the snack-foods company Wednesday.
Family-owned packaged food giant Mars, whose candy brands include M&M's and Snickers, is expected to pay $83.50 per share for food maker Kellanova , the Wall Street Journal reported on Tuesday citing people familiar with the matter.