Kid Brands Inc. (KIDBQ)

Overview

Kid Brands, Inc., with a foundation laid in 1963 and originally named Russ Berrie and Company, Inc., undertook a significant rebranding to its current identity in September 2009. The company, headquartered in Rutherford, New Jersey, carved its niche in the market by designing, importing, marketing, and distributing a wide range of infant and juvenile consumer products. Through its subsidiaries, Kid Brands, Inc. has established a strong presence in the market, distributing its products not only across the United States but also to an international clientele. The product portfolio of Kid Brands, Inc. spans across various categories such as infant bedding, nursery accessories and décor, nursery furniture, developmental toys, feeding products, bath and baby care items, and much more, catering to the needs of infants through the various stages of their early years. Notably, on June 18, 2014, Kid Brands, Inc. filed a voluntary petition for reorganization under Chapter 11 in the U.S. Bankruptcy Court for the District of New Jersey, marking a significant event in the company's history.

Products and Services

• Infant Bedding and Related Nursery Accessories and Décor: Kid Brands, Inc. offers a comprehensive range of products in this category, including blankets, rugs, mobiles, nightlights, hampers, lamps, and wall art. Also available are nursery appliances, diaper bags, and spa/bath products. These products are distributed under esteemed brands such as Kids Line, Carter's, Disney, CoCaLo Baby, CoCaLo Couture, and CoCaLo Naturals.
• Nursery Furniture: The company provides a wide selection of cribs, mattresses, and other nursery furniture pieces under recognized brands such as BabiItalia, Europa Baby, Bonavita, Graco, and Serta. This variety ensures that diverse preferences and requirements are met, offering options for every nursery theme and design.
• Developmental Toys and Feeding Products: Addressing the various stages of an infant’s early years, Kid Brands, Inc. provides developmental toys and feeding products. These items are designed to support the growth, development, and feeding needs of infants. Brands in this category include Sassy, Carter's, Disney, Garanimals, and Kokopax, each offering unique features and benefits.
• Bath and Baby Care Items and Baby Gear: The portfolio also includes a range of bath and baby care products designed for the sensitive needs of infants. Additionally, baby gear items are available, providing parents with essential products for infant care and mobility. The products in this category are offered under licenses from well-known brands such as Carter's, Disney, Graco, and Serta.