East Buy Holding Ltd. (KLTHF)

Overview

East Buy Holding Limited, previously known as Koolearn Technology Holding Limited until its renaming in February 2023, stands as a prominent investment holding entity with a strong focus on delivering online education services across China. Founded in 2005 and functioning under the corporate umbra of New Oriental Education & Technology Group Inc., East Buy Holding Limited has endeavored to diversify its service offerings through its operations segmented into Private Label Products and Livestreaming E-Commerce, College Education, and Institutional Customers. Headquartered in Beijing, the company pioneers in integrating technology with education, endeavoring to make learning accessible and effective for a broad audience ranging from college students to professional entities.

Products and Services

• Private Label Products and Livestreaming E-Commerce

  This segment propels East Buy Holding Limited into the digital marketplace through an innovative online livestreaming e-commerce platform. Under its private label, East Buy, it orchestrates the sale of a diverse range of agricultural and ancillary products directly to individual consumers. This unique fusion of livestreaming with e-commerce leverages the power of real-time interaction to enhance the shopping experience, making it dynamic and engaging for customers.

• College Education

  Focused on the advancement and accessibility of quality education, this segment offers comprehensive online courses designed for college students, graduates, and working professionals. Covering a wide spectrum of subjects, East Buy specializes in the preparation of postgraduate entrance exams, English proficiency tests such as TOEFL and IELTS, and English learning courses. These programs are meticulously tailored to foster academic excellence and equip learners with the requisite knowledge and skills to excel in their respective endeavors.

• Institutional Customers

  Elevating its service portfolio, East Buy Holding Limited extends its educational expertise to institutional clients, including colleges, universities, public libraries, telecom operators, and online video streaming providers. Offering digital library construction services, it aids institutions in developing comprehensive digital learning environments that are robust, scalable, and conducive to the evolving educational demands. Besides, it enriches its offerings with software and technology solutions, education advisory, and human resources and related services, further embedding itself as a key player in the educational sector.

• Investment in Equity Fund

  Expanding beyond its core competencies, East Buy Holding Limited also engages in strategic investments in equity funds. This facet of the business underscores its commitment to fostering innovation and growth within and beyond the educational sector, leveraging its financial resources to back ventures that promise to redefine industry standards and consumer experiences.