Locafy Ltd. (LCFY)

Overview

Locafy Limited is a globally oriented software-as-a-service (SaaS) company deeply embedded in the field of search engine marketing. With operational footprints spanning Australia, New Zealand, Europe, North America, and other international markets, the company has carved a niche in delivering advanced digital marketing solutions. Originally established in 2009 under the name Moboom Limited, it underwent a strategic rebranding to Locafy Limited in January 2021. The corporate headquarters is located in Subiaco, Australia, serving as a hub for innovation and strategic operations across its three primary segments: Publishing, Direct Sales, and Reseller Sales.

Products and Services

Locafy Limited offers a comprehensive range of products and services designed to enhance online presence and search engine visibility for businesses worldwide:

• SaaS Online Publishing Technology Platform: At the heart of Locafy's offerings is its proprietary online publishing technology platform. This platform is an integrated suite of solutions tailored to optimize web content for local search, ensuring businesses achieve higher visibility and ranking in search engine results. The technology enables the creation and management of digital content that is both responsive and optimized across various devices.
• Search Engine Optimization Solutions: Locafy's SEO solutions are crafted to bolster a business's digital footprint. This encompasses the creation of proximity pages and networks designed to elevate local search visibility, alongside local pages that cater to specific geographical targeting needs. An innovative offering, the Map Pack Booster, further enhances a business's prominence in critical map-based search results, providing an edge in the competitive digital landscape.
• Online Directories Ownership and Operation: Beyond its technology platform, Locafy owns and operates multiple online directories. These directories serve as pivotal points of presence for businesses, enhancing their discoverability and SEO performance. By leveraging these directories, businesses can significantly improve their online visibility and searchability among potential customers.

These products and services are made available through direct customer engagements as well as partnerships with digital agencies and independent SEO freelancers, ensuring a vast reach and customization according to business needs.