Local Corporation (LOCM)

Overview

Local Corporation is a pioneering technology and advertising firm that strategically connects consumers with local businesses, products, and services in the United States through precision-targeted online searches. The enterprise, originally known as Local.com Corporation before rebranding in September 2012, was established in 1999 and operates from its headquarters located in Irvine, California. The company's mission revolves around enhancing the online visibility of local businesses by providing comprehensive and user-friendly search results for an expansive array of local inquiries.

Products and Services

Local Corporation offers an extensive portfolio of local search advertising products and services designed to maximize the online presence and reach of local businesses. These include:

• Local.com: A flagship website and app that serves as a comprehensive portal for users seeking local business information, attracting approximately 20 million monthly unique visitors (MUVs). Local.com amalgamates an extensive database of local business listings to facilitate easy access to services, products, and local business information.
• Hosted Network: This service encompasses a vast database that features local business and product listings along with advertisement feeds. With a sprawling network that includes approximately 1,000 partner websites, the Hosted Network garners around 5 million MUVs, thereby extending significant advertising leverage and visibility to local businesses.
• Syndication Network: Tailored as an ad feed solution, the Syndication Network enables the distribution and exposure of localized advertisement content across various platforms, ensuring businesses can effectively reach their target audience with ease and precision.
• Display and Pre-Roll Video Networks: These networks offer advertisers additional avenues for brand exposure, facilitating the distribution of customized display and pre-roll advertisements. By harnessing both video and display ad formats, Local Corporation significantly enhances the promotional reach of local businesses.
• Advertising Units: The company provides a diverse range of advertising units, including pay-per-click, pay-per-call, and display ad units, all seamlessly integrated within search results. This variety enables businesses to choose the most effective advertising methods that align with their specific marketing goals and target audience.
• Enhanced Listing Features: In a bid to offer a comprehensive user experience, Local Corporation enriches its listings with additional information such as photographs, user ratings and reviews, video content, coupons, operational hours, and more. These features are made available to users of its own website, its network partner websites, as well as third-party partners, thereby ensuring widespread information dissemination.