Southwest Airlines will lay out a strategy on Thursday to turn around its business and restore profit margins to pre-pandemic levels as the U.S. carrier faces pressure from an activist investor to shake up its management.
Southwest Airlines (LUV) is set to hold its annual investor day Thursday, and sent a memo to employees notifying them of at least one planned change that could be announced during the event: a reduction in flights and staffing to and from Atlanta starting next year.
Southwest Airlines is cutting unprofitable routes and reducing its presence in Atlanta. The airline faces pressure from an activist investor to boost revenue and cut costs.
Thursday's investor day comes as Southwest struggles to return to profitability and faces heated investor activism.
Southwest Airlines Co (NYSE: LUV) is in focus this morning after announcing plans of shrinking its service to and from Atlanta. The move will enable the air carrier to lower costs as it cuts as many as 200 flight attendants and 140 pilots in the capital of Georgia next year.
Southwest Airlines is planning to reduce service to and from Atlanta next year. The carrier will cut more than 300 pilot and flight attendant positions, according to a memo seen by CNBC.
Southwest Airlines , the pioneering low-cost carrier, is facing a campaign by an activist investor to overhaul a business model it says is outdated, putting pressure on CEO Robert Jordan and leaving the airline scrambling to modernize, analysts say.
Activist investor Elliott Management said Tuesday it will call a special meeting at Southwest Airlines "as soon as next week." Southwest's shareholder meeting is typically scheduled for May, but by calling for a special meeting Elliott would be looking to elect new directors much sooner than that.
Southwest Airlines is bracing for significant operational changes as it responds to mounting pressure from activist investor Elliott Management. In a recent communication, the airline warned its workforce of “difficult decisions” ahead, emphasizing the need to enhance profitability in an increasingly competitive landscape.
Southwest Airlines' COO told staff that the company will have to make "difficult decisions" to boost the carrier's profits. The airline has already said it will switch to assigned seating, start red-eye flights and sell seats with extra legroom.
Southwest Airlines has warned employees that it will soon make tough decisions as part of a strategy to restore profits and counter demands from activist investor Elliott Investment Management, Bloomberg News reported on Saturday.
Southwest Airlines (NYSE: LUV) has lost 10% in value since early January 2023 - falling from levels of around $32 then to under $29 now - underperforming the S&P 500 by more than 50% over this period. This can primarily be attributed to a 21% decline in the stock's P/S ratio from 0.8x revenues in 2022 to 0.6x revenues now.