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Overview

Boozt AB (publ) is an e-commerce company established in 2007, focusing on the sale of a wide range of products, including fashion, apparel, shoes, accessories, as well as items for home, sports, and beauty. With its headquarters located in Malmö, Sweden, Boozt AB has expanded its operation across several countries, offering its services to customers in Sweden, Denmark, Norway, Finland, Germany, France, the Netherlands, Poland, and other European and international markets. The company’s business model includes two primary online platforms—Boozt.com and Booztlet.com—along with a presence in the physical retail sector through Booztlet and Beauty by Boozt stores.

Products and Services

Boozt AB (publ) provides a diversified range of products and services through its various channels:

• Boozt.com: A multi-brand online webstore that caters to the needs of the entire family. This platform offers a comprehensive selection of fashion for men, women, and children, along with sports equipment, beauty products, and home decor items. The emphasis is on providing high-quality products from well-known brands, ensuring customers have access to the latest trends and styles.
• Booztlet.com: This online platform serves as an outlet for inventory clearance, allowing customers to purchase products at reduced prices. Booztlet.com primarily targets consumers looking for bargains on end-of-season items or overstock products without compromising on quality or brand recognition.
• Physical Retail Stores: In addition to its online presence, Boozt AB operates physical stores under the Booztlet and Beauty by Boozt names. These stores offer a tangible shopping experience for customers preferring direct interaction with products. Booztlet stores focus on selling discounted items similar to those found on Booztlet.com, while Beauty by Boozt stores specialize in beauty and skincare products, providing a curated selection from the online offerings.