Mida Assets Public Company Limited (MIDA)

Overview

Mida Assets Public Company Limited, initially established as Nakornpathom Mida 1991, underwent a name change in 1997 and has since broadened its business operations significantly. Originating in Thailand and headquartered in Bangkok, the company started its journey focusing on the sale and hire-purchase financing of electrical home appliances and motorcycles. Over the years, Mida Assets has expanded its business model to encompass a diverse range of services across various sectors, including real estate development, hospitality, recreational facilities, and more, clearly indicating its growth from a narrow focus to a broad-based company with multiple revenue streams.

Products and Services

• Sale and Hire-Purchase Financing: Engages in the sale and hire-purchase financing of electrical home appliances such as televisions, DVD players, air conditioners, and motorcycles, providing consumers with flexible payment options for their essential needs.
• Real Estate Development: Develops real estate properties, showcasing the company's dive into the construction and development sector, which includes both residential and commercial properties.
• Hotel Operations: Operates hotels, which indicates the company's entry into the hospitality industry, aiming to provide quality accommodation and services to tourists and locals alike.
• Golf Courses: Operates and rents golf courses, offering recreational services that cater to sports enthusiasts and contribute to the tourism and leisure sector.
• Real Estate Agency Services: Provides real estate agency services, facilitating the buying, selling, and leasing of properties, which enhances the company's portfolio in the real estate market.
• Retail: Sells merchandise, likely related to their hotel operations or possibly through separate retail outlets, indicating an engagement with the retail sector.
• Advertising and Public Relations Services: Offers billboard and advertising services along with public relation services, which suggests an involvement in media and marketing fields to promote their various ventures.
• Financial Services for Used Cars: Provides financial services for used cars, showing an extension into automotive finance beyond their motorcycle financing operations.
• Event Organizing Services: Engages in event organizing services, indicating the company's capabilities in managing and facilitating corporate events, social gatherings, and possibly large-scale public events.
• Security Guard Services: Offers security guard services, highlighting a foray into the security sector to ensure the safety of their properties and possibly for clients outside the company’s direct umbrella.
• Electronic Commerce: Engages in electronic commerce business, which implies the company's adaptation to the digital age by offering goods or services online.
• Asset Management: Manages assets from purchases of non-performing receivables of financial institutions, indicating an involvement in financial rehabilitation and asset management sectors.
• Beverage Production: Engages in the production of beers and various beverages, diversifying into the manufacturing sector, specifically within the food and beverage industry.
• Facility Management Services: Provides management services for hotels, resorts, commercial buildings, and condominiums, showcasing an integrated approach to property and hospitality management.