| Financial Services Industry | Financials Sector | Mr. Gustavo Henrique Paganoto Moscatelli CEO | B3 Exchange | BRMOVIACNOR0 ISIN |
| BR Country | 6,831 Employees | 27 Apr 2026 Last Dividend | - Last Split | - IPO Date |
Movida Participações S.A., a prominent entity in the Brazilian vehicle rental market, extends its services via its subsidiaries, predominantly focusing on car rental. The business is structured into two main operational segments: Rent-a-Car and Fleet Management and Outsourcing (GTF). Tracing its origins back to 2006, Movida has undergone a significant transformation, notably changing its name from H.L.C.S.P.E Empreendimentos e Participações S.A. in December 2014, marking a new era in its corporate journey. The company prides itself on being part of the Simpar S.A. family, adding a layer of prestige and support to its operations. Based in São Paulo, Brazil, Movida stands out as a major player in its domain, offering a varied range of services tailored to meet the diverse needs of its customers, from individual renters to large-scale corporate clients seeking comprehensive fleet management solutions.
Movida offers an extensive selection of rental vehicles to cater to the temporary transportation needs of individuals and corporations. This segment ensures accessibility to a wide range of vehicle makes and models, accommodating various preferences and requirements. Whether for leisure, business trips, or temporary replacement needs, Movida's Rent-a-Car service is designed to provide flexibility and convenience to its users.
This service is aimed at corporations in need of comprehensive management of their light vehicle fleets. Movida's GTF segment offers a holistic approach that includes a fleet sizing study to determine the optimal mix and number of vehicles, customization, and standardization of the customer's fleet. Additionally, it encompasses rental, maintenance management, provision of temporary vehicles during maintenance or as replacements, documentation management, and even asset retirement services. This ensures an efficient, cost-effective, and hassle-free fleet management experience for businesses.
To enhance the customer experience, Movida provides an array of added services. These include corrective and preventive maintenance, providing assurance of vehicle safety and reliability; insurance, to protect against unforeseen events; tire replacement, ensuring vehicles are always fit for the road; and replacement vehicles for maintenance periods, minimizing any disruption to the client's mobility. These services are integral to Movida's offering, further distinguishing it in the car rental and fleet management markets.
Movida also engages in the sale of pre-owned vehicles, offering an option for customers looking to purchase a car. These vehicles come from the company's rental and fleet management operations, ensuring that they are well-maintained and have a known service history. This aspect of Movida's business model not only caters to the secondary car market but also enables the firm to manage its vehicle inventory effectively, ensuring a fresh and up-to-date fleet for its rental and fleet management services.