My Screen Mobile Inc. (MYSL)

Overview

MyScreen Mobile, Inc., originally founded as Nouveau International, Inc., underwent a name change in April 2007 to better reflect its core business focus. Incorporated in 1996, the company has positioned itself as a significant player in the mobile advertising market. Based in Toronto, Canada, MyScreen Mobile, Inc. introduces a novel approach by integrating permission and incentive marketing within the mobile landscape. It aims to revolutionize how cellular phone subscribers interact with advertisements, turning a typically passive experience into an engaging and rewarding one.

Products and Services

MyScreen Mobile, Inc. offers a range of services aimed at transforming the mobile advertising experience for users and advertisers alike. The company's flagship product, MyScreen Mobile, is at the heart of this transformation.

• MyScreen Mobile: This service redefines user engagement by placing the control of advertising exposure directly into the hands of mobile phone users. Subscribers who opt into the MyScreen Mobile service receive compensation for each advertisement they view on their phone. This system not only incentivizes users to view ads but also ensures that the advertisements are more welcome and engaging. The innovative approach of rewarding users for their attention makes MyScreen Mobile a pioneering service in the mobile advertising landscape.