Nelly Group AB (publ) (NELLYs)

Overview

Nelly Group AB (publ), operating as a premier fashion entity, has established its prominence both in Sweden and on an international scale, expanding its reach across the Nordics and beyond. Initially known as Qliro Group AB (publ), the company underwent a strategic rebranding to Nelly Group AB (publ) in November 2020, marking a new chapter in its evolution. Since its inception in 1936, the company has anchored its headquarters in Borås, Sweden, growing from its humble beginnings to become a significant player in the global fashion industry. Catering to a wide audience through its online platforms, Nelly.com and NLYman.com, Nelly Group AB (publ) offers a vast array of fashion products that are both trendy and accessible.

Products and Services

• Clothing

  As the cornerstone of Nelly Group's offerings, the clothing range is extensive, targeting fashion-forward individuals seeking to update their wardrobe with the latest trends. The selection encompasses everyday wear to more formal attire, ensuring an option for every occasion.

• Accessories

  Complementing its clothing line, Nelly Group provides a wide array of accessories. From handbags and jewelry to scarves and sunglasses, these items are designed to refine and complete any outfit, allowing customers to express their personal style.

• Beauty Products

  Expanding beyond apparel, Nelly Group has ventured into the beauty realm, offering a selection of beauty products. This range includes skincare, makeup, and fragrance options from various esteemed brands, catering to a diverse array of beauty routines and preferences.

• Sportswear

  Recognizing the growing demand for functional yet fashionable sportswear, Nelly Group offers a curated selection of athletic wear and accessories. This collection supports active lifestyles, blending performance with style for gym-goers and sports enthusiasts alike.

• Lingerie and Swimwear

  The lingerie and swimwear lines cater specifically to women, offering styles that range from everyday comfort to luxury designs. These products emphasize fit, comfort, and style, ensuring that women can find high-quality options for intimate wear and beachwear.