Near Intelligence Inc (NIR)
NASDAQ (NMS) NASDAQ (NMS) Primary 
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Near Intelligence Inc Profile
| Software Industry | Information Technology Sector | Gladys Kong CEO | NASDAQ (NMS) Exchange | 639494103 CUSIP |
| US Country | - Employees | - Last Dividend | - Last Split | - IPO Date |
Overview
Near Intelligence, Inc. operates as a global cloud-based data intelligence platform, providing intricate data analysis across a diverse range of industries including retail, restaurants, automotive, real estate, media technology, government, financial services, travel, and tourism. With operations spanning Australia, France, India, Japan, Singapore, the United Kingdom, the United States, and the United Arab Emirates, the company presents a broad international footprint. Near Intelligence, Inc. brings to market innovative products such as Allspark, Pinnacle, and Vista, aimed at refining marketing intelligence, consumer insights, and operational efficiency. Founded in 2012 and headquartered in Pasadena, California, the company made a significant business move by filing for Chapter 11 reorganization in the U.S. Bankruptcy Court for the District of Delaware on December 8, 2023, indicating a restructuring phase to address its financial positioning.
Products and Services
- Allspark: A flagship marketing intelligence product, Allspark allows for advanced data-driven segmentation and activation. It is particularly designed for marketers to leverage detailed consumer insights for targeting and engagement, enabling personalized marketing strategies.
- Pinnacle: As an operational intelligence solution, Pinnacle focuses on consumer behavior related to physical locations such as restaurants, retail stores, and tourist attractions. It assists customers in understanding how users interact with physical spaces, providing valuable insights into consumer patterns and preferences.
- Vista: Vista serves as a unified data intelligence platform catering to marketing, consumer insights, and operational departments. It consolidates data sources to provide a holistic view of consumer data, enabling cross-functional teams to synchronize their strategies based on shared insights.
- Engage: Tailored for campaign management, Engage concentrates on ensuring the precise flighting and delivery of advertisements to the intended audience. It enhances the effectiveness of marketing campaigns by fine-tuning target segmentation and message distribution.
- Compass: Dedicated to measuring campaign outcomes, Compass provides analytics and insights about the impact and effectiveness of marketing initiatives. It offers brands and agencies tools for assessing performance metrics and optimizing future strategies.
