New Wave Group AB Class B (NWG0)

Overview

New Wave Group AB (publ) is a diversified company with a focus on designing, acquiring, and developing brands and products across various sectors such as corporate, sports, gifts, and home furnishings. The company has a broad international presence, operating in Sweden, the United States, Central Europe, other Nordic countries, Southern Europe, and other international markets. Established in 1989 and headquartered in Gothenburg, Sweden, New Wave Group operates through three main segments: Corporate, Sports & Leisure, and Gifts & Home Furnishings. Each of these segments caters to different market needs by offering a wide range of products under numerous brands, showcasing the company's diverse portfolio and its commitment to serving a wide array of customer needs.

Products and Services

• Corporate segment: This segment specializes in promo wear, including clothes for printing and embroidery, and offers a comprehensive range of leisure, work, and sports clothes. It also offers promotional gifts like pens, power banks, gift cards, bags, bed linens, and towels. Additionally, it provides work wear products including underwear, outer garments, reflective clothing, flame protective clothing, and accessories targeted at professional categories such as construction and installation workers, painters and plasterers, transport and service, and hotel and restaurant workers. Brands under this segment include D.A.D Sportswear, no label, No Problems, BAGSFIRST, James Harvest Sportswear, Jingham, Mac One, Printer, Cottover, Clique, d-vice, Queen Anne, Toppoint, Grizzly, J. Harvest & Frost, Jobman, Graphix, Derby of Sweden, and ProJob.
• Sports & Leisure segment: Offers a variety of clothes and shoes tailored for sports, golf, hunting, fishing, shoe, and fashion trade. This segment caters to the needs of those who enjoy outdoor activities and sports, providing high-quality apparel and footwear. Brands under this segment include Cutter & Buck, ANNIKA, Craft, Clique, AHEAD, Kate Lord, Paris Glove, Auclair, Laurentide, Seger, Termo Original, PAX, Marstrand, Sköna Marie, and skona marie.
• Gifts & Home Furnishings segment: This segment offers a wide selection of gifts and home furnishing products, ranging from decorative items to practical household goods. It aims to enhance the aesthetics and functionality of home environments, offering products under recognized brands such as Orrefors, Kosta Förlag, Lord Nelson Victory, Lord Nelson, Orrefors Hunting, Orrefors Jernverk, Nightingale, Queen Anne, Kosta Linnewäfveri, Kosta Boda, Kosta Boda Art Hotel, Kosta Lodge, ByOn, Victorian, and VAKINME.