Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.
Investors looking for stocks in the Consumer Products - Staples sector might want to consider either Newell Brands (NWL) or Kenvue (KVUE). But which of these two stocks is more attractive to value investors?
Newell Brands is showing early signs of a turnaround, driven by cost-cutting, operational streamlining, and modest revenue growth after years of decline. I am upgrading NWL to a soft and speculative 'buy' as shares appear deeply undervalued despite ongoing risks and only nascent improvements. Management's aggressive SKU rationalization, supply chain integration, and workforce reductions are beginning to translate into improved profitability metrics.
| Household Products Industry | Consumer Staples Sector | Christopher H. Peterson CEO | XDUS Exchange | 651229106 CUSIP |
| US Country | 21,900 Employees | 31 Aug 2026 Last Dividend | 2 Sep 1994 Last Split | 19 Jul 1984 IPO Date |
Newell Brands Inc., founded in 1903 and headquartered in Atlanta, Georgia, is a global company dedicated to the design, manufacture, sourcing, and distribution of consumer and commercial products. The company's operations are categorized into three segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation. Newell Brands serves a diverse customer base that includes warehouse clubs, department and drug/grocery stores, mass merchants, home centers, commercial distributors, specialty retailers, office superstores and supply stores, contract stationers, e-commerce retailers, sporting goods stores, select contract customers, and other professional customers. It also reaches consumers directly through online platforms.
This segment focuses on products that enhance both home and commercial environments. Products range from commercial cleaning and maintenance solutions under brands like Rubbermaid and Spontex, to kitchen and household appliances under names such as Crockpot and Mr. Coffee. It also includes food and home storage products by FoodSaver and Rubbermaid, fresh preserving and vacuum sealing products, gourmet cookware and bakeware under the Calphalon brand, and home fragrance offerings from WoodWick and Yankee Candle. Organization solutions for closets and garages, as well as hygiene and material handling solutions, are also part of this category.
This segment delivers products designed for creativity, education, and development across all ages. It features writing instruments such as markers, pens, and pencils from brands like Paper Mate and Sharpie, art and activity products under the Elmer's and EXPO banners, labeling solutions from Dymo, and baby gear and infant care products via the Graco and NUK brands. Its mission is to support the growth and development of individuals through innovative and trusted products.
Targeting the outdoor enthusiasts, this segment offers a variety of products including technical apparel and on-the-go beverage ware under brands like Marmot and Contigo, and outdoor goods from Campingaz and Coleman. It caters to consumers seeking adventure and outdoor activities, providing them with the necessary equipment and apparel to enhance their experiences in the great outdoors.