Nexstar Media Group Inc. (NXZ)

Overview

Nexstar Media Group, Inc., originally founded in 1996 and based in Irving, Texas, stands as a multifaceted media entity in the United States, crafting and disseminating a wide range of local and national content, specifically news, sports, and entertainment across various television and digital platforms. Initially known as Nexstar Broadcasting Group, Inc., it underwent a name change in January 2017, marking a significant milestone in its evolution. The company's expertise spans owning, operating, programming, as well as providing sales and other essential services across different markets. Additionally, Nexstar Media Group has expanded its foothold in the digital realm, offering a rich array of advertising platforms catered to both media publishers and advertisers. Furthermore, the company has diversified its portfolio to include the ownership of NewsNation, a national cable news network; WGN-AM, a renowned Chicago radio station; and several digital multicast networks, thereby solidifying its position as a comprehensive media conglomerate.

Products and Services

• Television and Digital Platforms

Nexstar excels in producing and broadcasting an array of content such as news, sports, and entertainment through its television and digital channels. It services various markets by owning, operating, and programming stations apart from offering sales and additional services.

• Advertising Platforms

It provides sophisticated video and display advertising solutions both locally and nationally. These platforms are accessible via the company’s own and third-party websites, mobile apps, over-the-top (OTT) applications, and other digital media solutions, facilitating targeted advertising opportunities for businesses.

• NewsNation & WGN-AM

Ownership of NewsNation, a national cable news network, and WGN-AM, a radio station based in Chicago, characterizes Nexstar’s commitment to delivering comprehensive news coverage and engaging radio content respectively.

• Digital Multicast Networks

Nexstar operates digital multicast networks offering a variety of services including local websites and mobile applications, connected TV apps, free-ad supported TV channels, alongside digital ventures like The CW, The Hill, and BestReviews. These networks support the delivery of localized content and reviews directly to consumers.

• Advertising Solutions & Digital Business

The company employs a suite of modern advertising solutions and embarks on digital projects that support the growth of media publishers and advertisers. It's well-versed in the realms of search engine optimization, digital marketing, and deployment of advertising technologies.

• Real Estate Asset Management

Nexstar also engages in the management of its real estate assets, including the leasing of office and production spaces it owns. This aspect showcases the company’s comprehensive approach to utilizing its assets to support its broad media operations.