Orient Electric Ltd. (ORIENTELEC)

Overview

Orient Electric Limited, headquartered in New Delhi, India, is a significant player in the manufacture, purchase, and sale of electrical consumer durables, alongside lighting and switchgear products, predominantly in the Indian market. Since its incorporation in 2016, the company has diversified its offerings across two main segments: Electrical Consumer Durables, and Lighting and Switchgear. Orient Electric not only caters to the domestic Indian market but also exports its diverse range of products to approximately 26 countries worldwide. It manages an extensive sales and distribution network, including online sales and franchised smart shops, to widen its reach and ensure the accessibility of its products to a broad consumer base.

Products and Services

• Fans: The company offers a comprehensive range of fans, which includes ceiling fans, portable fans, airflow fans, wall fans, lifestyle fans, pedestal fans, table fans, exhaust fans, and multi-utility fans, along with related components and accessories. Each category is designed to meet diverse consumer needs, ranging from aesthetic preferences to functional requirements.
• Home Appliances: Orient Electric's home appliance lineup consists of air coolers, room and water heaters, oil filled radiators, heat convectors, dry irons, mixer grinders, juicer mixer grinders, wet grinders, electric kettles and rice cookers, induction cooktops, electric choppers, toasters, and electric hand mixers. These appliances aim to enhance the convenience and comfort of consumers in their homes.
• Health Appliances: The company extends its product portfolio to include health appliances, although specific products in this category are not detailed in the provided description.
• Lighting Products: Orient Electric provides an extensive array of lighting products such as LED bulbs and luminaires, LED lamps and tubes, professional lighting products, compact fluorescent lamps (CFLs), fluorescent tube lights, incandescent lamps, and conventional fittings. These lighting solutions cater to various lighting needs, from household to commercial and professional settings.
• Switchgears: The company's switchgear offerings include miniature and residual current circuit breakers, distribution boards, isolators, and modular switches and plates, in addition to wiring accessories. Orient Electric's switchgears are designed for safety and reliability, serving to protect electrical circuits from overload or short circuits.