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Varon Corp.'s Ballislife HYDRO enters Texas with 125-store North Texas rollout
Varon Corp. (OTCID:OZSC) announced that its joint venture Ballislife Drink has secured a commitment to place Ballislife HYDRO Sports Drink in 125 convenience retail locations across the Dallas-Fort Worth market, marking the brand's entry into Texas. The rollout is expected to begin before the end of October 2026 and will initially feature Ballislife HYDRO's three core flavors.
Varon Corp's Ballislife adds Pistons center Jalen Duren as brand ambassador
Varon Corp (OTCID:OZSC)'s joint venture Ballislife Drink announced that it has signed Detroit Pistons center Jalen Duren as a brand ambassador and equity partner, as the company continues to expand its roster of NBA athlete partnerships. Duren, 22, was named a 2026 NBA All-Star and will be featured on a new Ballislife HYDRO signature can.
Varon Corp CEO discusses Canadian market opportunity – ICYMI
Varon Corp (OTCID:OZSC) earlier this week announced an exclusive agreement to distribute the Ballislife Hydro sports drink in Canada, marking what management described as the first step in a broader international expansion strategy. Speaking with Proactive, CEO Ben Schubert said the five-year agreement, valued at approximately US$12-13 million over its term, allows the company to sharpen its focus on the distribution and sales of Hydro as it progresses its corporate plans.
The energy drink market is fragmenting, and that's good news for challengers
For years, the energy drink aisle has told a simple story: Red Bull, Monster and Celsius fight for the top spot, and everyone else fights for scraps. New data from UBS suggests that script is flipping.
Varon Corp expands Ballislife HYDRO into Canada through Shoot 360 partnership
Varon Corp (OTCID:OZSC) announced that Ballislife Drink Inc, its joint venture with Varon USA and Ballislife Inc, has signed a multi-year exclusive deal giving an Alberta-based company that controls Shoot 360 Canada distribution rights across the country. The agreement supports the nationwide rollout of Ballislife HYDRO Sports Drink in Canada and begins with an opening purchase order valued at approximately C$100,000, representing nearly 65,000 cans.
Varon Corp. CEO talks Nasdaq plans, Desmond Bane launch - ICYMI
Varon Corp (OTCID:OZSC) earlier this week provided investors with an update on its public market strategy while unveiling the first product in its new HYDRO Signature Edition beverage series, developed in partnership with NBA player Desmond Bane. Speaking with Proactive, chief executive Benjamin Schubert said the company's move from private ownership to the public markets followed extensive evaluation of available options as management prepared for its next phase of growth.
Hurricane forecasters split as insurers count the cost of a record-hot June
Two of the most closely watched hurricane forecasters have moved in opposite directions on the 2026 Atlantic season, leaving insurers without a clear steer...
Varon CEO discusses Ballislife Hydro Growth - ICYMI
Varon Corp (OTCID:OZSC) CEO Benjamin Schubert talked with Proactive about two significant developments for the company's Ballislife Hydro sports drink brand: the addition of youth basketball standout Egypt Dean as a partner and owner in the brand, and the continued retail expansion of the product across Central Florida. Schubert discussed how Egypt Dean, the son of Alicia Keys and Swizz Beatz, developed an organic relationship with Ballislife Hydro before deciding to become involved as an investor and partner.
Varon Corp's Ballislife expands into Central Florida convenience stores with NBA partnership
Varon Corp (OTCID:OZSC) said its joint venture Ballislife Drink Inc has secured placement in approximately 95 retail locations across Central Florida with one of the largest convenience store operators in North America, as the functional beverage brand accelerates its commercial rollout. The Central Florida expansion is backed by NBA guard Desmond Bane, an equity partner in Ballislife Hydro, whose presence in Orlando is expected to support local brand awareness as the product enters high-traffic retail environments.
Varon believes the beverage aisle is being rebuilt around wellness
Walk down the beverage aisle of just about any major retailer right now and the geography has shifted. Shelf space once reserved for sugary soft drinks and beer is shrinking.
FTSE 100 Live: London stocks set to open on back foot, Reeves set to be replaced
7.44am: Segro rejects offer from Prologis NYSE-listed Prologis has gone public with a possible offer for Segro, after the FTSE 100 logistics property group...
Ballislife HYDRO secures seven-figure investment from Egypt Dean, son of Alicia Keys and Swizz Beatz
Ballislife Drink Inc said on Tuesday that Egypt Dean, the 15-year-old son of Grammy Award-winning artists Alicia Keys and Swizz Beatz, has made a seven-figure strategic investment in Ballislife HYDRO, the company's basketball-focused sports hydration brand. Funded in part by royalties Dean earned after producing a beat used by Kendrick Lamar at age five, the investment positions the teenager as a strategic partner in the brand's national expansion.
