Booking Holdings Inc. (PCE1)
Summary
3 Stock-Split Stocks to Buy Before They Soar Between 73% and 149% According to Select Wall Street Analysts
Stock splits have regained popularity in recent years. Historically, this has been a hallmark of a business executing at a high level.
Booking Holdings: When Narratives Do Not Match Reality
Booking Holdings delivered a double beat in annual results, with robust FCF growth and strong capital allocation via buybacks and a pending 25:1 stock split. BKNG's Merchant segment is rapidly gaining share, driving negative working capital and reinforcing its payment processing moat against AI disruption. Operational excellence is evidenced by recurring cost savings, deep supplier integrations, and increasing direct app bookings, supporting resilience against competitive and technological threats.
Booking Holdings Split: The Catalyst Wall Street Didn't See Coming
Let's not bury the lead. Booking Holdings Inc. NASDAQ: BKNG announced a 25-for-1 stock split effective April 2.
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Booking Holdings Inc. Profile
| Transportation Infrastructure Industry | Industrials Sector | Glenn D. Fogel CEO | XETRA Exchange | US09857L1089 ISIN |
| US Country | 24,500 Employees | 5 Dec 2025 Last Dividend | 16 Jun 2003 Last Split | 30 Mar 1999 IPO Date |
Overview
Booking Holdings Inc. is a leading provider of online and traditional travel and restaurant reservation services. With operations spread across the United States, the Netherlands, and multiple international locations, the company offers a vast array of services to facilitate travel and dining experiences. Initially known as The Priceline Group Inc., it underwent a rebranding to Booking Holdings Inc. in February 2018. Founded in 1997, the company has grown to encompass a diverse portfolio of brands, including Booking.com, Priceline, Agoda, KAYAK, OpenTable, and Rentalcars.com, catering to a wide range of travel and dining needs. Its headquarters are located in Norwalk, Connecticut.
Products and Services
- Booking.com:
- Priceline:
- Agoda:
- KAYAK:
- OpenTable:
- Rentalcars.com:
Provides services for online accommodation reservations, offering a wide selection of accommodations to suit the needs of various travelers.
Offers a comprehensive online travel reservation service that includes hotel, flight, activity, rental car reservation, vacation packages, cruises, and hotel distribution services to consumers.
Specializes in online accommodation reservation services while also providing flight, ground transportation, and activities reservation services, catering to a global audience.
An online meta-search service that enables consumers to search and compare travel itineraries and prices across different providers, facilitating informed decision-making.
Focuses on online restaurant reservations, providing a seamless booking experience for diners and reservation management services for restaurants.
Offers online services for car rental reservations globally, making it easier for travelers to find and book rental cars according to their preferences.
In addition to these core services, Booking Holdings Inc. also provides travel-related insurance products and restaurant management services to consumers, travel service providers, and restaurants. Moreover, the company offers advertising services, leveraging its extensive network and platforms to deliver value to both consumers and service providers in the travel and dining industries.
