Pierce Group AB (publ) (PIERCs)
CBOE 
Summary
Pierce Group AB (publ) (PIERCs) FAQ
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Pierce Group AB (publ) Profile
| Automobile Components Industry | Consumer Discretionary Sector | Mr. Ahmed Khaled El-Hoshy CEO | CBOE Exchange | SE0015658364 ISIN |
| Sweden Country | 290 Employees | - Last Dividend | 9 Jun 2022 Last Split | - IPO Date |
Overview
Pierce Group AB (publ) stands as a prominent e-commerce enterprise dedicated to the motorcycle industry, particularly in the sale of motorcycles, gear, parts, and accessories. Structured into three primary segments: Offroad, Onroad, and Other, the company has carved a niche in serving a diverse range of riders and enthusiasts. Established in 2008 and with its headquarters nestled in Hägersten, Sweden, Pierce Group AB has expanded its reach beyond digital platforms to include a physical presence via a store in Stockholm. This blend of online and offline channels allows Pierce Group to cater to a wide audience, reinforcing its stature within the motorcycle and related sports equipment market.
Products and Services
The offerings by Pierce Group AB (publ) are meticulously categorized to appeal to specific customer needs within the motorcycle and outdoor sports community. Below are the key segments and brands:
- 24MX: This brand is tailored specifically for motocross and enduro riders, providing a comprehensive range of products that cater to the unique requirements of offroad motorcycling. From high-performance parts to specialized gear, 24MX offers everything needed to enhance the offroad experience.
- XLMOTO: Focused on motorcycle riders who prefer the asphalt of highroads, XLMOTO presents a variety of motorcycle accessories, gear, and parts. Whether it's for daily commuting, long-distance touring, or spirited rides, XLMOTO strives to supply top-notch products for on-road enthusiasts.
- Sledstore: Specializing in snowmobile equipment and accessories, Sledstore is the go-to brand for winter sports enthusiasts who seek quality and reliability. From protective gear to parts and accessories for snowmobiles, Sledstore ensures that riders are well-equipped for their snowy adventures.
In addition to these brand-specific offerings, Pierce Group AB also operates a physical store in Stockholm, providing a touchpoint for customers who prefer in-person shopping experiences. This multifaceted approach to retail allows Pierce Group to effectively meet the diverse needs of the motorcycle and snowmobile communities.
