PIERER Mobility AG (PMAG)

Overview

PIERER Mobility AG, headquartered in Wels, Austria, stands as a significant figure in the global automotive market, majorly focusing on the motorcycle sector. Originally founded in 1953 and undergoing a rebranding from KTM Industries AG to PIERER Mobility AG in October 2019, the company boasts an extensive history and expertise in the industry. Operating on an international scale, its market reach spans Europe, North America, Mexico, among other regions. The company's business operations are segmented into Motorcycles, Bicycles, and Others, facilitating a diversified product range that caters to a wide array of consumer needs. As a subsidiary of Pierer Bajaj AG, PIERER Mobility AG continues to innovate and expand its product offerings, further solidifying its presence in the global market.

Products and Services

PIERER Mobility AG's portfolio encompasses a wide range of products and services within the automotive and mobility sectors, which include:

• Motorcycles: The company is renowned for developing, producing, and distributing motorcycles under prestigious brands such as KTM, Husqvarna Motorcycles, MV Agusta, WP SUSPENSION, and GASGAS. These brands are synonymous with quality, performance, and innovation in the motorcycle industry.
• Motorcycle Suspension and Components: Under the WP brand, PIERER Mobility AG offers high-performance motorcycle suspension systems and components, catering to both professional racers and motorcycle enthusiasts seeking premium handling and ride quality.
• E-Bicycles and Bicycles: The company diversifies its product range by also focusing on the development, manufacture, and trade of e-bicycles and bicycles. This segment includes brands like Husqvarna E-Bicycles, FELT, GASGAS Bicycles, Liteville, and Johansson, providing options for both leisure and competitive biking.
• Sports Cars: Expanding beyond two-wheelers, PIERER Mobility AG manufactures sports cars under the KTM X-BOW brand, offering exceptional speed and handling for automobile enthusiasts.
• Two-Wheelers: The company further markets two-wheelers under the KTM AG brands, which include a variety of motorcycles catering to different rider preferences and requirements.
• E-Bikes: Recognizing the growing market for electric mobility solutions, PIERER Mobility AG develops and provides e-bikes, contributing to sustainable and eco-friendly transportation alternatives.
• Design and Development Services: Beyond manufacturing, the company offers design and development services to clients, helping them bring innovative two-wheeler products to the market.
• Digital Solutions: PIERER Mobility AG also embraces the digital era by offering web-based and mobile business applications, enhancing customer engagement and operational efficiency.