Porsche stock is not reacting kindly to a newly signed five-year artificial intelligence (AI) services contract with Indian consulting company Tata Consultancy Services (TCS), worth €1.25 billion ($1.46 billion).
Ferrari earns my buy rating thanks to its scarcity-driven model, exceptional pricing power, strong margins, and increasingly valuable personalization business. Ferrari's premium valuation is justified by superior fundamentals, but its elevated multiples leave little room for slower growth or weaker luxury demand. Porsche earns a Hold rating as restructuring progress, strong liquidity, and improving profitability are offset by execution risk, product gaps, and margin pressure.
H1 results were stronger than expected, with underlying profitability showing a meaningful improvement. The quality of earnings is improving despite continued pressure on volumes. The restructuring offers material long-term upside, although the benefits remain back-end loaded. Additional restructuring charges, workforce reductions, and investment needs will continue to weigh on earnings and FCF. We retain a Neutral rating as the improving operating trend is offset by valuation and execution risk.
The luxury sports-car maker plans to invest in new gas-powered and hybrid models, targeting profitability over volume, and reducing the number of model variants.
Porsche (PAH3) is now the cheapest major German automotive, trading at a 3x P/E and offering a 5.5% yield despite recent dividend cuts. Sales declines, especially in China and across all regions, reflect operational challenges, but management's focus on 'value over sales' is a positive strategic shift. DCF and peer-based valuations suggest massive upside, but I conservatively maintain a €75 fair value and set a €60/share price target, rating Porsche a 'Buy.'
Sales were dented by the end of production of the gasoline-powered 718, strong demand for the all-electric Macan in the same period last year, and the end of U.S. tax incentives.
The sportscar maker is in talks with employee representatives as it pushes ahead with a broader streamlining plan.
The trade: Long Porsche/short Ferrari for the long term (18-month horizon, P911/RACE ratio expanding from ~0.14 to ~0.17 in the base case, +25%), with a short-term long Ferrari. Ferrari de-rating: Price increases slowing from 10-15% to ~5%, the October 2025 CMD resetting 2030 ambitions below consensus, and the May 25, 2026, Luce reveal triggering an 8% drop on the day. Porsche re-rating leg: New CEO Michael Leiters has formally adopted "Value over Volume" under Strategy 2035, pivoting explicitly toward the Ferrari exclusivity model with a walk-back of the failed 80%-EV-by-2030.
Porsche is closing three of its subsidiaries as it copes with falling sales and declining profits, the German automaker announced Friday.
Porsche AG said on Friday that it planned to cut more than 500 jobs as it discontinues three subsidiaries to focus on core business.
Porsche AG backed its full-year guidance despite continuing economic and geopolitical uncertainties, as it presses ahead with a strategic reset.
Porsche on Wednesday said its first-quarter profit fell by more than a fifth, piling further pressure on CEO Michael Leiters to cut costs and revive sales.