Maybe it was the grey color, the slightly bulbous roofline, or the vaguely SUV-like proportions of the electric Porsche Macan, but as I shuttled kids and groceries around city and suburban streets, I never once noticed a longing stare from other drivers. Unlike with other cars I've tested, no enthusiasts stopped to ask me questions.
Porsche's new CEO is betting on luxury pricing and a tougher culture to revive the battered automaker.
Porsche unveiled the Mission S, a midengine concept that previews the brand's evolving design vision. The German carmaker said the concept also points to a planned "super sports car platform" positioned above the 911.
Delta One's makeover brings wagyu burgers, premium wines and new Missoni amenity kits, with upgrades rolling out this fall before a global expansion in 2027.
Deliveries fell across all of its markets, with deliveries in its largest sales region of North America falling 13%.
Porsche AG is resizing its business to lower volumes, targeting a break-even point below 200,000 units and higher profitability through cost reduction and product simplification. The new product cycle is back-end loaded, with major launches only from 2028, leaving 2027 exposed to weaker volumes and restructuring costs. China remains the largest unresolved issue, while we see limited incremental upside from personalization relative to what Porsche AG already offers customers.
The company raised its stake in German auto racing team and performance tuning company as part of its strategy to expand individualization options on its cars.
The sports car maker said it would offer more higher-end vehicles and aim to increase the average selling price by about 20%.
The court dismissed appeals from hedge funds seeking damages from the company's failed takeover bid for Volkswagen in 2008.
Volkswagen's sweeping turnaround plan foresees more than 4,000 further job cuts at Porsche , German business daily Handelsblatt reported on Saturday, following a profit warning linked to problems at the sports car subsidiary.
Porsche's net cash flow margin in its mainstay automotive segment is expected to increase this year to between 5.5% and 7.5%, up from previous guidance of 3% to 5%.
Porsche stock is not reacting kindly to a newly signed five-year artificial intelligence (AI) services contract with Indian consulting company Tata Consultancy Services (TCS), worth €1.25 billion ($1.46 billion).