Porsche is closing three of its subsidiaries as it copes with falling sales and declining profits, the German automaker announced Friday.
Porsche AG said on Friday that it planned to cut more than 500 jobs as it discontinues three subsidiaries to focus on core business.
Porsche AG backed its full-year guidance despite continuing economic and geopolitical uncertainties, as it presses ahead with a strategic reset.
Porsche on Wednesday said its first-quarter profit fell by more than a fifth, piling further pressure on CEO Michael Leiters to cut costs and revive sales.
Porsche AG has agreed to sell its 45% stake in Bugatti Rimac to a consortium led by HOF Capital, with BlueFive Capital as its largest investor. Under the terms of the deal, Porsche will also divest its 20.6% stake in Rimac Group.
Porsche will start selling an all-electric Cayenne coupe in late summer, the latest signal from the German automaker that it still sees market demand for EVs.
Porsche's global deliveries fell sharply in the first quarter, underlining the pressure facing premium carmakers as softer demand in China and the US collides with an uneven transition to electric vehicles and product changeovers across key markets. The sports-car maker handed over 60,991 vehicles in the first three months of the year, down 15% from the same period a year earlier.
Car deliveries fell 15% as the end of production of its petrol-powered 718 range and the discontinuation of tax incentives for electric and hybrid vehicles in the U.S. dented sales.
Porsche AG's deliveries slumped further in the first three months of 2026, with sharp declines in key markets China and the United States, as loses its shine across.
Together with tariffs and costs from its battery activities, Porsche booked one-off costs of around $4.53 billion in 2025.
German carmaker Porsche , a subsidiary of Volkswagen , expects its operating margin to rise this year, as it dusts itself off from a turbulent 2025 rocked by profit warnings, tariff costs and the departure of its long-standing CEO.
Porsche's new CEO is likely to double down on cost cuts and lean harder into combustion-engine cars as he seeks to persuade investors he can revive the ailing sportscar maker in his first earnings update on Wednesday.