L'Oréal, the world's leading beauty company, has reached an approximately $4.7 billion (€4 billion) agreement to acquire Kering Beauté business, including its flagship Creed fragrance brand. The deal is framed as a 50-year strategic partnership aimed at developing beauty and wellness products for Kering's luxury houses, including Gucci, Bottega Veneta and Balenciaga.
Kering's new CEO Luca de Meo didn't take long to make his mark.
French luxury goods company Kering said Sunday it is selling its beauty division to L'Oreal for 4 billion euros ($4.66 billion).Under the agreement, Clichy, France-based L'Oreal will acquire the House of Creed high-end fragrance company as well as licenses to create beauty and fragrance products for Kering brands like Gucci, Bottega Veneta and Balenciaga.The companies said they will establish a strategic committee to ensure coordination between Kering brands and L'Oréal. Kering and L'Oréal said they are also exploring joint business opportunities in the wellness and longevity market, combining L'Oreal's innovation with Kering's deep understanding of luxury clients.The deal has some precedence.
The deal marks an early move by Kering's new chief, Luca de Meo, to revive the French luxury giant's fortunes.
Gucci owner Kering has agreed to sell its beauty business to L'Oreal for 4 billion euros ($4.66 billion), the company said on Sunday, as new CEO Luca de Meo moves to tackle the luxury group's high debt and refocus on its core fashion business.
Kering is in advanced talks to sell its beauty division to L'Oreal for about $4 billion, the Wall Street Journal reported on Saturday, citing people familiar with the matter.
Kering's Q2 results confirm ongoing crisis: group revenue fell 15% y/y, with Gucci sales plunging 25% and no signs of recovery. Weakness is now broad-based, as even previously resilient brands like YSL and Bottega Veneta are faltering, leaving no reliable growth driver. No creative reset for Gucci until 2026 means multiple quarters ahead with no product-led catalyst and potential continued erosion of brand equity.
Kering SA (OTCPK:PPRUF) Q2 2025 Earnings Call July 29, 2025 ET Company Participants Armelle Poulou - Chief Financial Officer Francesca Bellettini - Deputy CEO Jean-Marc Duplaix - Deputy CEO & COO Conference Call Participants Antoine Belge - BNP Paribas Exane, Research Division Carole Gladys Madjo - Barclays Bank PLC, Research Division Charles-Louis Scotti - Kepler Cheuvreux, Research Division Chiara Battistini - JPMorgan Chase & Co, Research Division Edouard Aubin - Morgan Stanley, Research Division Erwan Rambourg - HSBC Global Investment Research James Robert Grzinic - Jefferies LLC, Research Division Louise Susan Singlehurst - Goldman Sachs Group, Inc., Research Division Oliver Chen - TD Cowen, Research Division Thomas Vincent Chauvet - Citigroup Inc. Exchange Research Zuzanna Pusz - UBS Investment Bank, Research Division Operator Welcome to the Kering 2025 First Half Results Conference Call and Webcast. Please be advised that today's conference is being recorded.
Gucci owner Kering SA (EPA:KER) and Qatar investment fund Mayhoola are reportedly mulling the sale of Italian fashion house Valentino. An initial public offer is one of the options being considered for the historic fashion house, Italian newspaper Corriere della Sera reported, citing multiple sources.
Renault boss Luca de Meo is preparing for an unconventional move to Kering, whose other brands include Saint Laurent and Balenciaga.
Francois-Henri Pinault, the billionaire heir who has headed up the French fashion house Kering Group for the past 20 years, has picked the CEO of automaker Renault to be his successor. The stock market's reaction?
Shares of Kering, the luxury-goods company behind Gucci, Yves Saint Laurent and other brands, rallied as much as 10% on Monday after reportedly luring Renault's chief executive to run the company.