RBC has tipped ‘hard luxury' stocks Watches of Switzerland Group PLC (LSE:WOSG), Richemont and Kering as preferred plays in the luxury sector over ‘soft luxury' stocks, although analysts also gave LVMH an outperform rating. Hard luxury items refer to watches, jewellery, and other durable luxury goods, while soft luxury items typically include fashion, leather goods, accessories, and high-end apparel.