Prakit Holdings Public Company Limited (PRAKIT)
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Prakit Holdings Public Company Limited Profile
| Media Industry | Communication Services Sector | Mr. Phisal Prahasdangkura CEO | SET Exchange | TH0248A10Z05 ISIN |
| Thailand Country | - Employees | 6 May 2026 Last Dividend | 28 Apr 2017 Last Split | 30 Jul 1991 IPO Date |
Overview
Prakit Holdings Public Company Limited, initially established in 1978 as Prakit & FCB Public Company Limited, has carved out a significant niche in the realm of advertising and public relations, both within Thailand and on a global scale. In December 1999, the company underwent a rebranding to its current name to reflect its expanding portfolio and strategic direction. Headquartered in Bangkok, Thailand, Prakit Holdings leverages its three core business segments—Advertising Production, Media Agency, and Investing Business—to deliver comprehensive advertising solutions. The company's considerable expertise encompasses media strategic planning, advertising media management, and content creation across a plethora of platforms. Through its subsidiary and associated companies, it extends its services beyond advertising to include management consulting and financial advisory. With a steadfast commitment to innovation and excellence, Prakit Holdings continues to propel forward, reinforcing its standing in the competitive landscape.
Products and Services
- Advertising Production
- Media Agency
- Investing Business
In this domain, Prakit Holdings focuses on the creation of media and advertising materials that range from traditional printed materials to dynamic digital content like TV commercials, radio spots, and online films. Their services cater extensively to both mainstream and online media, ensuring a broad reach and impactful messaging for client campaigns.
This segment embodies the strategic essence of Prakit Holdings’ services, involving media strategic planning and buying. The company excels in managing and brokering various advertising media, ensuring optimal placement and visibility for clients' advertisements. Their expertise allows for a tailored approach to media buying, matching unique client objectives with the most effective media channels.
Stretching beyond traditional advertising, Prakit Holdings leverages its investing business segment to finance associated and subsidiary companies within the advertising sector. This strategic investment not only diversifies the company's portfolio but also enriches its ecosystem, boosting innovation and providing an integrated suite of services encompassing management services, and consulting for accounting and finance.
