Italian luxury group Prada and Houston-based startup Axiom Space unveiled on Wednesday the design of a spacesuit that will be used for NASA's Artemis 3 mission to the moon.
I stick to my existing Buy rating for Prada, as the company has meaningful growth drivers relating to specific brands and geographical regions. Sales for the company's Miu Miu's brand could potentially double in the future, considering the revenue generated by similarly popular brands. Prada's Americas segment has significant growth potential which might be realized with an expansion of the store network in that region.
JPMorgan has identified Prada as one of the few luxury stocks with significant upside potential heading into the third-quarter earnings season. The bank expects muted trends in the luxury sector, with third-quarter growth likely in line with the second.
I raise my rating for Prada to a Buy, after reviewing its latest 1H 2024 results and performing a peer valuation comparison exercise. PRDSY's 1H 2024 top line and bottom line surpassed the market's expectations by +3% and +7%, respectively. Prada's shares have yet to be adequately rewarded for the company's good interim results, as the stock trades at a significant discount to its key peers.
Prada S.p.A. (OTCPK:PRDSY) Q2 2024 Earnings Conference Call July 30, 2024 8:00 AM ET Company Participants Andrea Bonini - CFO Patrizio Bertelli - Chairman & Executive Director Lorenzo Bertelli - Marketing Director & Head, CSR Andrea Guerra - Group CEO Conference Call Participants Edouard Aubin - Morgan Stanley Chiara Battistini - JPMorgan Erwan Rambourg - HSBC Antoine Belge - BNP Paribas Exane Thomas Chauvet - Citi Louise Singlehurst - Goldman Sachs Rogerio Fujimori - Stifel Luca Solca - Bernstein Oriana Cardani - Intesa Sanpaolo Chris Huang - UBS Charles-Louis Scotti - Kepler Cheuvreux Operator Good day, and thank you for standing by.
In a slowing luxury market, Prada stands out for its double-digit revenue growth and rising net margins. It's little wonder then that it's trading at a premium compared to other luxury stocks, and there can be justification for an even higher premium. If it maintains its current performance, the stock has good prospects for the rest of 2024 and its ability to grow in challenging times also makes it a long-term buy.