Profoto Holding AB (publ) (PRFO)

Overview

Profoto Holding AB (publ) is a distinguished provider of lighting equipment specifically designed for professional photographers. With its operations spread both in Sweden and internationally, the company has established itself as a pivotal figure in the realm of professional photography. Founded in 1968, Profoto has built a reputation for excellence and innovation in lighting solutions. Its headquarters is situated in Sundbyberg, Sweden, serving as the central hub from which it distributes its products globally. Profoto offers its products through a network of dealers and rental companies, in addition to its online platform, making it accessible to a wide range of photographers around the world.

Products and Services

Profoto Holding AB (publ) offers an extensive catalogue of lighting equipment and accessories tailored to meet the diverse needs of professional photographers. Each product is designed with precision and functionality in mind, to enhance the photographic experience and outcome.

• On and Off Camera Flashes, Monolights, Studiopacks: The foundational elements for photographic lighting, these devices offer a range of lighting solutions for various photography styles and settings, from on-the-go to studio setups.
• Light Modifiers: Including softboxes, umbrellas, beauty dishes, reflectors, grids, gels, barndoors, collapsible reflectors, snoots, adapters, and special effect tools. These modifiers allow photographers to shape and control light to achieve desired effects and moods in their images.
• Air Remotes: Essential tools for wireless communication between the camera and lighting equipment, air remotes facilitate the synchronized operation of lights, ensuring precise control over the photographic lighting environment.
• Accessories: A comprehensive range of accessories supports the core lighting equipment, including bags and cases for transportation, batteries and chargers for power management, cables for connectivity, consumables for maintenance, and stands for equipment support.
• Smartphone Photography Products: Addressing the growing trend of mobile photography, Profoto offers smartphone lights and light shaping tools specifically designed to enhance the quality of photographs taken with smartphones, enabling professional-level photography on mobile devices.