Pricer AB (publ) Class B shares (PRRB)

Overview

Pricer AB (publ), with its origins dating back to 1991, is an established entity rooted in Stockholm, Sweden, that specializes in providing advanced digital solutions tailored for the retail environment. The company's geographical footprint spans Europe, the Middle East, Africa, the Americas, and the Asia Pacific, marking it as a significant global player in the in-store digital solutions arena. Operating under a dual-channel strategy, Pricer AB extends its market reach through direct sales and a network of resellers, ensuring its innovative solutions are accessible to a broad spectrum of retail operations.

Products and Services

• Digital Price Tags/ Electronic Shelf Labels

  These encompass both graphic and segment labels designed to facilitate real-time pricing and promotions directly on the store shelves. These labels serve as a foundational component of modern retailing, enabling seamless price adjustments and improved price accuracy.

• Pricer Plaza

  A cloud-based platform that offers scalable management, monitoring, and integration capabilities for in-store digital systems. Pricer Plaza represents a centralized solution for retailers looking to efficiently manage their digital shelf labels and related technologies.

• The Pricer Platform

  An in-store digital platform that serves as the backbone for integrating diverse digital solutions. This platform allows for the seamless adoption of digital tags, promotional tools, and analytics within the retail environment, fostering enhanced shopper engagement and operational efficiency.

• Attachment Solutions

  These include a variety of mounting options such as furniture attachments, rails, adapters, and holders designed to secure shelf-edge labels and signs. These solutions provide the flexibility needed to customize the digital labeling system to various store layouts and shelving units.

• Pricer Shelf Vision

  Empowered by artificial intelligence, Pricer Shelf Vision utilizes cloud cameras to monitor in-store conditions. This innovation supports inventory management, planogram compliance, and can enhance the overall shopping experience through accurate shelf monitoring and analysis.

• Pricer StoreLink

  An optical access point technology that facilitates direct connections to the Pricer Plaza. Pricer StoreLink acts as a gateway, enhancing the efficiency and reliability of data exchange between the in-store digital solutions and the cloud-based management platform.