Scotts Miracle-Gro is upgraded to a 'Buy' after a 27% decline, with ~20% upside to a ~$60 fair value. SMG pivots to higher-margin branded products, prioritizing margin expansion, disciplined growth, and leverage reduction below 3.5x. Management targets 2%-4% sales growth, 5%-8% EPS growth, and stable free cash flow, supporting capital returns as the balance sheet strengthens.
SMG hits its $275 million fiscal 2026 free cash flow target while reducing debt, renewing liquidity and starting buybacks under a $500 million program.
Scotts Miracle-Gro's Black Kow buyout advances its 2.0 growth plan, expanding soil amendments while targeting sales, margin and EPS gains.
| Household Products Industry | Consumer Staples Sector | Nathan E. Baxter CEO | XSTU Exchange | 810186106 CUSIP |
| US Country | 5,200 Employees | 21 Aug 2026 Last Dividend | 10 Nov 2005 Last Split | 31 Jan 1992 IPO Date |
The Scotts Miracle-Gro Company, a prominent entity in the lawn and garden care industry, operates on a global scale, providing a vast array of products for both outdoor and indoor gardening. Established in 1868 and headquartered in Marysville, Ohio, the company has diversified its offerings through three main segments: U.S. Consumer, Hawthorne, and Other. These segments cater to a wide range of gardening needs, from traditional lawn care to innovative hydroponic gardening technologies, demonstrating the company's commitment to serving a broad customer base that includes home centers, mass merchandisers, nurseries, e-commerce platforms, and more. The Scotts Miracle-Gro Company is recognized for its dedication to quality and innovation in the gardening sector, making it a leader in providing solutions for consumers and professional growers alike.
The Scotts Miracle-Gro Company offers an extensive portfolio of products and services across different categories of lawn and garden care, as well as hydroponic gardening. These offerings are designed to meet the diverse needs of gardeners, landscapers, and indoor growers:
The company markets its products under well-established brands such as Scotts, Turf Builder, Miracle-Gro, Ortho, and Roundup, demonstrating its commitment to quality and customer satisfaction. The architectural diversity of its brands and products enables The Scotts Miracle-Gro Company to serve an extensive customer base, including DIY gardeners, professional landscapers, and indoor growers, through various retail and wholesale channels.