Byrna Technologies Inc. (SEF0)
XFRA 
Summary
SEF0 Chart
Byrna Technologies: Selling The Solution Is The Real Challenge
Byrna Technologies Inc. faces broad-based sales declines, with Q2 revenues down 42.5% and gross margins collapsing due to inventory write-downs and weak demand. BYRN's main challenge is ineffective marketing and poor website conversion, leading to lower traffic, reduced average order value, and saturation of its initial target audience. Despite execution risks and disappointing sales, BYRN maintains a solid cash position, no debt, and management expects cash to improve through inventory reduction and holiday sales.
Byrna Technologies Inc. (BYRN) Q2 2026 Earnings Call Transcript
Byrna Technologies Inc. (BYRN) Q2 2026 Earnings Call Transcript
Byrna Technologies Q2 Earnings Call Highlights
Byrna Technologies NASDAQ: BYRN reported a steep year-over-year decline in fiscal second-quarter revenue as weaker e-commerce traffic, lower conversion rates and slower retail reorders weighed on results, while management described the period as a “reset” tied to a broader overhaul of the company's marketing, retail and operating structure.
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Byrna Technologies Inc. Profile
| Aerospace & Defense Industry | Industrials Sector | Conn Davis CEO | XFRA Exchange | US12448X2018 ISIN |
| US Country | 159 Employees | - Last Dividend | 27 Apr 2021 Last Split | - IPO Date |
Overview
Byrna Technologies Inc. stands as a prominent entity in the non-lethal defense technology sector, offering innovative solutions geared towards law enforcement agencies, private security firms, and individual users seeking non-lethal defense options. The company's mission is centered on providing efficient, safe, and legal alternatives to traditional firearms for self-defense and security purposes, making protection accessible without the necessity for a firearm license or a background check. Initially established under the name Security Devices International, Inc., the organization underwent a significant rebranding to Byrna Technologies Inc. in March 2020. Since its inception in 2005, headquartered in Andover, Massachusetts, Byrna Technologies has expanded its operational footprint to cater to markets in the United States, South Africa, Europe, South America, Asia, and Canada, delivering its products and services through diverse channels including direct sales, e-commerce, and various distribution networks.
Products and Services
Byrna Technologies Inc. boasts a comprehensive portfolio of products and services designed for various non-lethal defense applications:
- Handheld Personal Security Devices and Shoulder-fired Launchers: These pivotal products require no background check or firearm license, making them readily available to the general public. They provide a high degree of personal security in situations where lethal force is not warranted or desired.
- Projectiles: The company offers a range of projectile types, including chemical irritant rounds for crowd control or personal defense, kinetic rounds for impact-based non-lethal defense, and inert rounds for training and practice purposes.
- Byran Bad Guy Repellent: A line of self-defense aerosol products that offer an immediate non-lethal deterrent option, branded distinctly to highlight their purpose and effectiveness in personal security scenarios.
- Accessories and Related Safety Products: Byrna also provides an array of accessories to enhance the usability and effectiveness of their main products. These include carbon dioxide canisters for powering their devices, sighting systems to improve accuracy, and holsters under the Byran Banshee and Byran Shield brands. Additionally, the company offers Byrna-branded apparel to complement their product range.
- E-commerce and Retail Distribution: Byrna Technologies Inc. has established a significant online presence through its Byrna e-commerce store and an Amazon storefront, facilitating direct consumer access to its products. Moreover, the company extends its reach through a network of local, regional, and national outdoor and sporting goods stores, leveraging both direct distribution and partnerships with distributors.
- Professional Security Market: Besides catering to individual users, Byrna engages with the professional security sector through its Train the Trainer program, which focuses on delivering expert training on the use of its products alongside de-escalation techniques. Thus, it aims to equip security professionals with both the tools and the knowledge to effectively utilize non-lethal defense strategies.
