Sports Entertainment Group Limited (SEG)

Overview

Sports Entertainment Group Limited is a prominent entity within the sports media content and entertainment industry in Australia and New Zealand. The company, which was previously known as Pacific Star Network Limited, underwent a rebranding in November 2020 to better reflect its expanded services and market reach. Since its inception in 1987, the group has established a robust presence across various segments including Media Australia, Media New Zealand, Complementary Services, and Sports Teams. With its headquarters in Southbank, Australia, Sports Entertainment Group Limited delivers a wide array of content and experiences to a diverse audience, utilizing a combination of platforms that span radio, print, television, online, in-stadium, and event-based engagements.

Products and Services

Sports Entertainment Group Limited provides a comprehensive suite of products and services aimed at delivering high-quality sports media content and entertainment:

• Radio Stations: The company operates numerous radio stations, including SEN 1116, SEN 1170, SEN 1629, SEN WA, SENQ, SENZ, SENTrack, SEN Spirit, SENTrack Bendigo, SENTrack Southwest Gippsland, and SEN Shepparton. These stations offer live sports broadcasts, sports talk shows, and other entertainment content, catering to a wide sports-loving audience.
• Publication of Magazines: Sports Entertainment Group Limited publishes the AFL Record, a weekly match-day magazine that provides extensive coverage of the Australian Football League, alongside other content pieces. Additionally, it publishes Lifestyle1 magazine, showcasing a broader range of lifestyle content, reflecting its diversification into complementary service areas.
• Broadcasting: Besides radio, the company extends its media reach through live sports broadcasting and the production of podcasts. TV shows produced by the company include The Oval Office, Footy SA & WA, Off The Bench, and Women's Footy, offering viewers in-depth sports analysis, commentary, and entertainment across various platforms.
• Sports Team Management: In its portfolio, Sports Entertainment Group Limited includes the management of the Perth Wildcats basketball team, demonstrating its active involvement in sports beyond media content provision. This engagement with a sports team offers unique content opportunities and strengthens its foothold in the sports entertainment domain.