Sports Entertainment Group Limited (SEG)

Overview

Sports Entertainment Group Limited, operating in Australia and New Zealand, delves into the realm of sports media content and entertainment. Formerly known as Pacific Star Network Limited, the company underwent a name change in November 2020, signifying its broadened focus and commitment to the sports entertainment industry. Established in 1987 and headquartered in Southbank, Australia, it operates through four main segments: Media Australia, Media New Zealand, Complementary Services, and Sports Teams. This diverse company structure allows it to cater to a wide audience, offering various forms of sports content and related services.

Products and Services

Sports Entertainment Group Limited provides a vast array of products and services across multiple platforms, ensuring comprehensive coverage and engagement with sports fans. Here are some of the key offerings:

• Radio Stations: The company operates several radio stations, including SEN 1116, SEN 1170, SEN 1629, SEN WA, SENQ, SENZ, SENTrack, SEN Spirit, along with SENTrack Bendigo, SENTrack Southwest Gippsland, and SEN Shepparton. These stations deliver live sports content, engaging podcasts, and sports-related discussions to a broad audience.
• Magazine Publishing: It publishes the AFL Record, a weekly match-day magazine that provides in-depth coverage, analysis, and exclusive content regarding Australian Football League matches. Additionally, the Lifestyle1 magazine offers a broader range of content extending beyond pure sports.
• Television and Live Broadcasting: Sports Entertainment Group broadcasts live sports events and produces TV shows like The Oval Office, Footy SA & WA, Off The Bench, and Women's Footy. These programs cater to diverse audiences, offering insights, interviews, and discussions on various sports.
• Sports Team Operation: Beyond media, the company actively participates in sports through the operation of the Perth Wildcats, a professional basketball team. This involvement showcases the company's direct engagement and contribution to sports beyond media representation.
• Multimedia Content Delivery: The company ensures its content reaches wide audiences through a multi-platform approach, including radio, print, television, online, in-stadium, and events. This strategy allows Sports Entertainment Group to deliver its brand stories and sports content to national, metropolitan, and regional audiences effectively.