In major ETF industry news last week, Goldman Sachs Asset Management completed its acquisition of Innovator Capital Management. Innovator has contributed immensely to ETF product development, with the firm notable for its defined outcome options ETFs.
The Innovator Nasdaq-100 Managed Floor ETF (QFLR) offers downside protection via laddered puts but limits upside capture due to near-the-money call-selling strategy. Over 62% of QFLR's assets are in large-cap tech, with the rest diversified across consumer discretionary, staples, healthcare, and other sectors. QFLR's strategy effectively narrows drawdowns but struggles in volatile or rallying markets, making it less ideal for capturing Big Tech upside.