Simply Inc. (SIMPQ)

Overview

Simply, Inc., formerly known as Cool Holdings, Inc., was a consumer electronics retailer based in the United States, primarily focused on offering Apple products and related support services. The company operated retail stores that were dedicated to selling a wide range of Apple products, and it prided itself on having Apple-certified technicians available to provide expert service and repairs. Simply, Inc. underwent a rebranding in October 2020, changing its name from Cool Holdings, Inc. This rebranding reflected a strategic shift or a new phase in its operations. Established in 1994, Simply, Inc. positioned itself as a go-to destination for Apple enthusiasts and customers requiring professional support for their Apple devices. The company's headquarters were located in Miami, Florida, indicating a significant presence in a major US city. However, on June 14, 2022, Simply, Inc. filed a voluntary petition for liquidation under Chapter 7 in the U.S. Bankruptcy Court for the District of Utah, marking the end of its operations. This move to liquidate indicated financial distress and the inability to continue its business operations, leading to the closure of its retail outlets and the ceasing of all business activities.

Products and Services

• Apple Products - Simply, Inc. was renowned for its comprehensive selection of Apple products. This included the latest models of iPhones, iPads, MacBook laptops, iMac desktop computers, and Apple Watches, among others. The retail outlets served as a one-stop-shop for customers looking to purchase new Apple devices or accessories.
• Service by Apple-certified Technicians - One of the key services that differentiated Simply, Inc. from other electronics retailers was the availability of Apple-certified technicians. These technicians were expertly trained and authorized by Apple to diagnose and repair Apple products. Services offered included troubleshooting device issues, performing hardware repairs, and providing software support and updates.