Singer India Ltd. (SINGER)

Overview

Singer India Limited is an India-based entity primarily involved in the manufacturing, trading, and marketing of sewing machines, accessories associated with sewing, and various domestic appliances. The company is organized into two core business segments: sewing products and home appliances. Located in New Delhi, Singer operates a vast distribution network throughout India, encompassing showrooms, retail shops, dealers, distributors, and after-sales service points. The company's commitment to quality is underscored by its ISO 9001:2015 certification, and it also actively exports sewing machines while managing manufacturing facilities in Jammu. Through its comprehensive range of products, Singer India Limited aims to meet the diverse needs of consumers in the household durables market.

Products and Services

• Sewing Products:

  This segment features a wide range of sewing machines designed for various user needs, including household and industrial applications. Models such as zig-zag fashion makers and electronic embroidery machines cater to both creative hobbyists and professional textile manufacturers, ensuring versatility and performance. The product lineup also includes straight stitch machines and industrial models, all marketed under the Singer and Merritt brands. Spare parts are readily available, contributing to the longevity of the machines.

• Home Appliances:

  The domestic appliances segment encompasses a variety of kitchen and household products aimed at enhancing everyday cooking and home maintenance. This includes a selection of kitchen appliances, like sandwich makers, induction cooktops, toasters, kettles, and rice cookers, which facilitate meal preparation. Food preparation equipment, such as juicers, mixer grinders, and hand blenders, are also included to assist in various cooking methods. Moreover, the home appliances category features essential items like vacuum cleaners, irons, heaters, coolers, fans, and washing machines that tackle routine household tasks efficiently.