Marriott executives said the Sonder breakup cost it $23 million. This comprised termination of licensing expenses and impairment charges.
Investment added rooms for hotel chain, but apartment-rental firm collapsed under high-cost leases. ‘Everything kind of went straight downhill,' said one manager.
Sonder Holdings Inc (NASDAQ: SOND) late Monday announced plans to file for bankruptcy, a day after Marriott International Inc (NYSE:MAR) terminated a licensing agreement between the two companies. In a statement on Sunday, Marriott said the 20-year licensing deal was “no longer in effect,” citing Sonder's “default” as the reason.
| Name | Quantity | Cost | Value | Profit ($) | Gain (%) |
|---|---|---|---|---|---|
Promus Capital LLC Promus Capital LLC | 676 | $2,095.52 | $0.14 | -$2,095.38 | -99.99% |
| Diversified Consumer Services Industry | Consumer Discretionary Sector | Janice L. Sears CEO | NASDAQ (NGS) Exchange | 83542D300 CUSIP |
| US Country | 1,421 Employees | - Last Dividend | 21 Sep 2023 Last Split | 15 Mar 2021 IPO Date |
Sonder Holdings Inc. operates within the hospitality industry, specializing in offering unique lodging solutions. The company manages a diverse range of properties, including apartments and hotel rooms, catering to the needs of leisure travelers, families, digital nomads, and business travelers alike. With a presence in North America, Europe, and the Middle East, Sonder Holdings Inc. is distinguished by its approach to modern hospitality, focusing on providing accommodations that combine the comfort and authenticity of a home with the reliability and standards of a hotel. Headquartered in San Francisco, California, the company is carving a niche in the hospitality sector by blending innovative technology with stylish spaces to create memorable stay experiences.